Kicking off the vacation season, Neiman Marcus has revealed its Fantasy Items 2024, which incorporates two shoe choices.
The retailer celebrates the vacations with a listing of lavish presents annually. For 2024, one of many Fantasy Items is a $55,000 Manolo Blahnik VIP purchasing expertise in London, taking you “behind the scenes of luxurious shoemaking.” Two visitors will keep on the Connaught Resort for 3 nights and go to a few of Blahnik's favourite spots within the metropolis. The journey features a go to to the designer's authentic Chelsea boutique, which comes with two free pairs of footwear for every particular person, and they are often monogrammed. Amongst different journey highlights, visitors could have tea with CEO Kristina Blahnik to be taught extra concerning the design course of and inspiration that fuels the seasonal collections.
A second shoe-related reward consists of Miron Crosby Celestial Boots and an astrological studying; The footwear function an evening sky scene on a black leather-based background. Designed completely with Neiman Marcus, the limited-edition boots are a reinterpretation of the model's Margretta silhouette. The handcrafted footwear function pavé diamond stars set in 18-karat gold in addition to naturally occurring turquoise; Every pair options greater than 3000 stones. This $28,000 reward comes with an astrological studying from Rosie Cutter, generally known as the astrologer to the celebrities.
Fantasy Items had been introduced as a part of the seasonal “A Neiman's Fantasy” marketing campaign and the launch of the annual Vacation E-book. With each Fantasy Reward buy, a philanthropic donation will probably be made to The Coronary heart of Neiman Marcus Basis; The corporate additionally continues its relationship with The Boys & Ladies Membership of America with a point-of-sale fundraising marketing campaign and seasonal hiring initiatives to assist graduating Membership members start their careers with Neiman Marcus.
“This yr’s vacation marketing campaign and activation is an invite to embrace the magic of Neiman Marcus. The storytelling was impressed by theatrical traditions and folklore in the course of the interval when the model was based,” Neiman Marcus mentioned. Nabil Aliffi, model director.
Aliffi continued: “By way of our complete 360-degree advertising and marketing technique, we’ll take our prospects on a rare journey that transcends conventional purchasing, immersing them in a world of fantasy each in-store and on-line. “We invite our prospects to enter this extraordinary realm, the place each interplay is a chance to expertise the thrill of the season, regardless of how they select to work together with us.”
Amongst different fantasy presents is a $175,000 VIP type expertise in Paris with Marylin Fitoussi, the costume designer of “Emily in Paris.” Final yr's Fantasy Items included journeys to the Cannes Movie Pageant and the Paris Olympics.