Artistic company Unusual Artistic Studio has produced a chair with folding arms that can be utilized to air garments, encouraging customers to re-wear garments as an alternative of washing them greater than vital.
The Rewear chair, which will probably be introduced later this month throughout Dutch Design Week, was developed by Unusual Artistic Studio as a part of a marketing campaign for eco-cleaning model Ecover to spotlight the environmental influence of on a regular basis actions akin to laundry laundry.
The customized piece is a playful reimagining of the “laundry chair,” which exists in lots of bedrooms as a spot to eliminate used garments that aren't soiled sufficient to require washing.
The designers needed to rejoice this habits as a result of skipping the wash and letting your garments air out on the chair can save water and power, whereas additionally making your garments last more.
“We take widespread habits and switch it into one thing lovely and intentional,” defined Nils Leonard, founding father of Unusual Artistic Studio.
“Additionally, the ecological alternative may be essentially the most lovely alternative, and the Rewear Chair proves that good design might help us rethink our habits for the higher. That is design at its finest, fixing issues but in addition asking questions.”
The chair's round seat is supported by 9 uprights, every of which includes a folding arm that may prolong to supply hanging area for clothes.
The designers identified that the hinged arms can maintain as much as every week's value of clothes, “permitting clothes to air in an organized and classy means.”
The chair is hand made in Dorset, England from sustainable supplies, together with wind-cut cedar, which has pure deodorizing qualities.
The joints are comprised of reclaimed ash wooden handled with pure beeswax to make the joint transfer smoother. A pure felt pad infused with cedar oil gives a further deodorizing element.
The challenge is a part of a wider sustainability marketing campaign by Ecover, primarily based on findings from a report on UK laundry habits, developed in partnership with Falmouth College by PR company Manifest.
The report discovered that nearly one in 5 adults mistakenly consider that washing much less typically has no influence on the planet, whereas one in ten really feel pressured by societal requirements to do laundry extra typically, regardless of being conscious of their carbon footprint. carbon.
Due to this fact, the Rewear Chair goals to advertise greener laundry habits, akin to growing the variety of wears between washes, washing at decrease temperatures and selecting greener cleansing merchandise.
The chair will probably be introduced at Dutch Design Week in Eindhoven from 19-27 October 2024. Final 12 months, the occasion featured tasks together with a cellular package for turning unused land into playgrounds.
Unusual Artistic Studio beforehand used synthetic intelligence software program to reimagine UK landmarks as soulless modernist edifices to assist promote Thomas Heatherwick's Humanise marketing campaign to finish boring buildings.
Photographs and movies courtesy of Ecowear.