Chanel’s 2024-25 cruise present lands in Hong Kong: the luxurious model restaged its Marseille, France occasion on the Asian metropolis’s hanging Design Institute, with Penélope Cruz and Whitney Peak in attendance
Chanel landed in Hong Kong at this time for the long-awaited restaging of its 2024-2025 cruise present, which occurred for the primary time within the French metropolis of Marseille in Might.
Held on the Hong Kong Institute of Design – a hanging constructing designed by the French agency Coldefy and situated within the former Tseung Kwan O industrial space – the exhibition attracted celebrities akin to Spanish actress Penélope Cruz and American actress Whitney Peakwho’re additionally model ambassadors.
Caroline de Maigret on the Chanel Cruise 2024-2025 present in Hong Kong
The Hong Kong setting couldn’t be extra completely different from the Marseille model of the exhibition, which occurred within the Cité Radieuse (Radiant Metropolis), a housing complicated designed by legendary architect Le Corbusier and constructed between 1947 and 1952.
Though the gathering didn’t function any appears to be like specifically created for the Hong Kong occasion, its re-release within the Asian metropolis gave it a brand new twist and demonstrated how versatile and timeless the chanel aesthetic is.
Chanel style president Bruno Pavlovsky referred to as the occasion a “three-day orchestration” created particularly for Hong Kong. “We didn't need to be in one of many 'typical suspects' locations in Hong Kong,” he mentioned earlier than the present. “It's concerning the stability between Chanel's creativity and conveying our values right here on the Hong Kong Institute of Design.”
The spectacular constructing of the Hong Kong Institute of Design, designed by the French agency Coldefy
Chanel engaged the area people via a collection of activations which might be “just the start” of a long-term partnership with the institute, Pavlovsky added, from roundtables with luminaries like Cruz to a pupil exhibition on the institute.
For this system, the home additionally produced a brief movie directed by Audrey Diwan, starring Hong Kong actress Angela Yuen and the French actor Benjamin Voisin. Noble fashionable flirtThe video confirmed the assembly of two strangers in Hong Kong at night time.
CHANEL Assortment Cruise 2024/25 in Hong Kong SAR: a cinematic encounter — CHANEL Reveals
Tweed fits in pastel shades like inexperienced, yellow and pink (a Chanel staple) have been a part of the lineup. However the vary additionally mirrored the coastal vibes of Marseille and Hong Kong, with fish and shell motifs drawn in a infantile sample, elegant and applicable white lace attire and a number of swimwear.
