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Diving Abstract:
- Lee has launched an eight-member collaboration with Alpha Industries, in response to a press launch despatched to Trend Dive.
- The menswear capsule features a bomber jacket, a denim jacket and a puffer jacket, in addition to a flight swimsuit, pants, anoraks and a T-shirt.
- The road launched Thursday and is offered at Lee and Alpha-owned retail shops and web sites all through the USA and in choose markets in Asia, in response to the discharge. Costs vary from $60 to $310.
Diving data:
Collaborations have been a key technique for Kontoor Manufacturers, which owns Lee and its sister model Wrangler. Joe Broyles, Lee's world vp of collaborations, mentioned the model's timeless kinds current a canvas for collaborations.
“We’re targeted on companions who’ve an genuine connection and appreciation for our heritage and who’re excited to reinterpret Lee's iconic workwear and denim for his or her shoppers,” Broyles mentioned in an electronic mail to Trend Dive.
He mentioned Lee and Alpha's shared navy attire historical past made the collaboration a superb match.
Non-obligatory title
Courtesy of Lee
The businesses referred to as the gathering a reinvention of military-inspired designs with a up to date twist, including that it mixed the heritage of each manufacturers.
In 1959, the USA Division of Protection contracted Alpha Industries to design and manufacture outerwear for navy personnel. Within the years since, the corporate has created military-inspired clothes and designs by way of its personal seasonal collections and thru collaborations, in response to the discharge.
The corporate has lately collaborated with Highsnobiety, Dr. Martens and Madewell, owned by the J.Crew group.
In the meantime, Lee has collaborated with designer paul smith and shoe model Good day buddy this 12 months.
In its most up-to-date quarterly outcomes, the Lee model noticed three% income drop. Though its US income grew 1%, worldwide income decreased 7%.
The Kontoor holding firm has launched into a cost-savings initiative, referred to as Venture Jeanius, which goals to generate $100 million in revenue enhancements and financial savings.
Kontoor noticed its income develop 2% within the third quarter, marking its first quarter of income progress for fiscal 2024.