Elie Saab takes a brand new inventive route with its equipment. The historic high fashion home has appointed designer Marina Raphael as creative and purse design director, hiring her to assist construct the model's purse identification. That is the primary time that the home has designated a separate inventive route for this class, which means that the model is betting large on its enlargement.
Raphael comes from his personal profitable equipment model, which he launched in 2018. In his quest to push the boundaries of bag design and break the mould of what a primary accent is, he has managed to construct a model that has develop into identified. for its glitz and glamour, capturing the eye of everybody from Jennifer Lopez to Katie Holmes. The model, which she’s going to proceed to run, sells structural, assertion luggage, a few of that are utterly coated in assertion crystals (Raphael descends from the Swarovski household, in any case), however at all times combines glitz with practicality. This, clearly, is what has attracted Elie Saab's workforce.
“We’re excited to proceed the purse class with Marina, whose spectacular monitor report and confirmed potential to translate the model's imaginative and prescient will improve our potential for fulfillment,” stated Elie Saab Jr, CEO of Elie Saab Group. “Her previous achievements and dedication to excellence guarantee us that she is the right accomplice for this endeavor. Marina has persistently demonstrated her potential to innovate and drive outcomes, completely aligning with our model's objectives and values.”
In his new position, Raphael will design and current 4 ready-to-wear collections and two high fashion collections yearly, which means we’ll see his first designs for the home in January 2025.
“I’m deeply honored to hitch the Elie Saab model as creative and design director of Purses,” she stated. “Working with Mr. Elie Saab, who has performed an integral position in cultivating my ardour for distinctive high quality and craftsmanship, is a very humbling expertise. He has been a revolutionary on the earth of high fashion and vogue, and their incomparable creativity and a spotlight to element have at all times left me in awe.”