Netflix is attempting to carve out a bit of the reside leisure market, and it's enlisting the assistance of Beyoncé to do it. The Houston-born singer will carry out in her hometown on Dec. 25, headlining the halftime present for the Texans-Ravens NFL recreation as a part of Netflix's reside Christmas present.
Beyoncé's efficiency will happen throughout the second of two NFL video games that Netflix is streaming on Christmas Day, the primary being between the Kansas Metropolis Chiefs and the Pittsburgh Steelers. The star is about to carry out songs from Cowboy Carter reside for the primary time and “count on to deliver collectively some particular visitors” who appeared on the album, based on Netflix's announcement. The video games mark Netflix's NFL streaming debut after inking a three-year deal in Might that additionally consists of “a minimum of one vacation recreation every year” in 2025 and 2026.
The streaming large is investing closely to develop into reside sports activities and main occasions — leisure industries that entice a number of the largest audiences and a focus from advertisers. The newest announcement comes two days after Netflix aired a reside boxing match between Mike Tyson and Jake Paul, which drew 65 million viewers. If in comparison with the TV viewers in 2023, that will put the struggle in second place behind the 115 million individuals who watched the Tremendous Bowl broadcast final 12 months. For some, the Tyson vs. Paul match was marred by buffering and connectivity points that raised questions concerning the streamer's skill to host reside occasion protection sooner or later.