Celebrating Louis Vuitton's legacy in New York
Louis Vuitton formally opens its new road 57 retail area, combines vogue, tradition and hospitality. Briefly situated at 6 East 57th Avenue whereas the fifth Avenue flagship undergoes renovations, this retailer provides New Yorkers a multifaceted purchasing expertise. That includes an unique assortment of things, a restaurant and a chocolate store, the shop will showcase Louis Vuitton's heritage in sculptural interiors designed in collaboration with Shohei Shigematsu of personal.
Louis Vuitton's long-standing reference to New York dates again to 1898, when the Home started promoting its merchandise within the US. The model opened its first standalone retailer in New York on 57th Avenue in 1980. Now, this new location on 57th Avenue continues the model. the custom of blending “French artwork de vivre” with the metropolitan power of New York. The shop opens on November 15, 2024 to turn out to be the biggest Louis Vuitton area in the USA.
photos © Louis Vuitton
a towering atrium of flying sculptures
Positioned close to the nook of Fifth Avenue and 57th Avenue, The Louis Vuitton the shop occupies an iconic Artwork Deco constructing identified for its massive arched home windows. Whereas the outside stays largely untouched, the inside of the shop ushers guests into a big atrium. Designed in collaboration with designer Shohei Shigematsu of structure studio OMA, this set up brings the French MARKhis legacy that brings trunks to life within the type of towering sculptures. Every of the 4 towers rises sixteen meters. The long-lasting Courrier Lozine 90 trunk is stacked and aligned to type twisting, zig-zag constructions. Supplies similar to Monogram canvas and metallic finishes spotlight Louis Vuitton's iconic designs.
The atrium provides greater than towering trunks; a 16 meter excessive wall made from mirrored Louis Vuitton luggage creates a sculptural architectural function. This wall, constructed from rows of alternating Keepall and Speedy luggage, provides rhythm and motion to the shop's design. Alongside, outsized murals function designs by Yayoi Kusama and Takashi Murakami, nodding to the model's collaborations and its continued reinterpretation of basic motifs.
interiors function repurposed furnishings and regionally sourced paintings
A five-floor exploration of Louis Vuitton
Alongside 4 of the 5 flooring, every part opens into the central atrium, permitting pure mild and an open, ethereal really feel. Louis Vuitton's dedication to sustainability is seen within the retailer's design selections. Furnishings from the earlier location has been repurposed right here, whereas newly curated items embody classic and trendy collectible designs from famous designers similar to Carlo Mollino and Charlotte Perriand. Art work by American and New York artists similar to Todd Eberle and Caio Fonseca add a neighborhood contact to the interiors, creating an air of luxurious and a way of place.
The structure of the shop dedicates every ground to sure Louis Vuitton classes. The primary ground provides an intensive choice of leather-based items, together with luggage, equipment and journey gadgets, with on-site artisans for personalisation. The second ground presents the ladies's assortment, whereas the third ground is devoted to the boys's line. The fifth ground provides non-public salons and showcases the Artwork de la Desk and Objets Nomades collections. This ground additionally consists of an unique 'secret room' the place top quality jewelery and timepieces are displayed in a loft-inspired setting.
the shop's fourth ground consists of Le Café Louis Vuitton, a espresso store and e-book library curated by Ian Luna
a fusion of tradition and delicacies
On the fourth ground, guests encounter Le Café Louis Vuitton, a restaurant and library idea. Designed with a heat, loft-inspired vibe, the cafe options wall-to-wall books curated by editor Ian Luna with a concentrate on New York artists and themes. The cabinets show roughly 650 titles, together with alternatives from Louis Vuitton Editions, reflecting artwork, structure and vogue.
Louis Vuitton brings the culinary experience of French cooks Arnaud Donckele and Maxime Frédéric to New York in a complicated but reasonably priced approach. Collaborating with native cooks Christophe Bellanca and Marie George, the cafe provides an ingenious menu of upscale snacks, from floral monogram embossed truffle ravioli to Damier patterned tarts. This idea will convey an informal but refined eating expertise with French and New York influences.
a grand atrium homes a novel set up of sixteen-meter-tall trunk towers
every ground is devoted to a selected class, from leather-based items to menswear
For chocolate lovers, Le Chocolat Maxime Frédéric debuts its first US location right here, providing signature goodies created by Frédéric's crew in Paris. From basic chocolate bars to playful creations like Vivienne on a Malle, this chocolate line incorporates premium substances sourced from France, Vietnam and past. Every bit celebrates Louis Vuitton's meticulous consideration to element and excessive requirements of high quality and taste.
To have fun the opening of this retailer, Louis Vuitton presents a capsule assortment impressed by the long-lasting type of New York Metropolis. Highlights embody the Neverfull Inside Out in a taxi-yellow colourway, a Speedy Gentle bag with vibrant labels and Capucines with skyscraper motif panels. The boys's assortment options items impressed by town's license plates, nodding to Louis Vuitton's heritage with the playful phrase, “LV since 1854”.