Lidl's 2024 Christmas advert, directed by Oscar winner Tom Hooper, delivers a touching message of generosity.
Within the video, a younger lady using a sled realizes that a boy can’t be part of as a result of he’s too chilly and is simply sporting a skinny coat.
She then stops to assist an aged lady who has dropped her Lidl buying bag and is rewarded with wish-granting bells.
Whereas her brother needs that the Brussels sprouts would flip into one thing sweeter, her sister needs that the boy she noticed would obtain her reward as an alternative of her (which was later revealed to be a woolly hat so he can take part).
The announcement marks the return of Lidl's Toy Financial institution programme, which goals to gather greater than 100,000 toys for distribution by charity companions.