Audi has unveiled the visible identification for its new Chinese language electrical car model, which sees the automaker's distinctive four-ring brand changed with an all-caps AUDI wordmark.
The branding was revealed on the Shanghai launch of the AUDI E idea, showcasing the design path AUDI will apply to its future manufacturing fashions.
Audi CEO Gernot Döllner mentioned the sister model targets the nation's youthful and “extra tech-savvy” electrical car consumers with a design that “indicators each the connection to and differentiation from the sister model.”
The spinoff is a collaboration with Chinese language state-owned automaker SAIC, which was introduced on board to assist the German automaker increase its portfolio of battery electrical automobiles on the earth's largest auto market.
Scheduled to enter manufacturing in 2025, the AUDI E idea is the primary of three future manufacturing fashions, with a sedan and an SUV slated for launch within the subsequent two years.
The five-door hatchback incorporates a “minimalist and calm but putting” exterior that has been tailor-made to the tastes of Chinese language clients.
AUDI's wordmark, rendered in a futuristic Tron sans serif model, replaces the four-ring brand on the hood, trunk and steering wheel of the car.
The entrance and rear of the automobile characteristic black particulars harking back to grilles that incorporate features comparable to lamps, sensors and aerodynamic components. The sleek wheel arches and elongated silhouette improve the automobile's dynamic look.
In accordance with Audi, clients in China anticipate “main connectivity in addition to automated driving”, which has prompted the event of a platform targeted on the superior digitalization of electrical automobiles.
“The widespread platform would be the foundation for a brand new era of state-of-the-art linked clever automobiles solely for China,” Döllner emphasised.
The inside embodies AUDI's digitized idea by means of its linked in-car expertise, which makes use of good applied sciences to supply “a trendy, snug and linked oasis appropriate for the city way of life of China's megacities”.
Info is offered on a curved pillar-to-pillar 4K contact show, whereas contact and voice instructions hook up with an AI avatar that delivers emotional suggestions when interacting.
Audi has appointed its former head of electrical fashions, Fermín Soneira, to supervise the partnership between Audi and SAIC, which is able to collectively manage growth, procurement, manufacturing and gross sales.
In 2022, Audi unveiled a flattened model of its four-ring brand, becoming a member of different automobile manufacturers together with Volvo, Nissan and Vauxhall which have simplified their logos lately.
One other automobile model that lately overhauled its branding to sign a pivot to electrical automobiles is Jaguar, which sparked controversy with its up to date brand earlier this month.