A younger man from Hereford with entrepreneurial expertise has teamed up with a streetwear large.
Freddie Jones, 20, started researching quick trend as a part of his course at Cheltenham School and on the identical time signed up for his Golden Duke of Edinburgh Award.
She determined to make use of her information of trend, together with the abilities part of her DofE award, to discover the sustainability of the business.
Discovering his love for classic clothes and studying about its sustainable qualities, Freddie started shopping for and reselling second-hand clothes by the net platform Depop.
Two months after leaving sixth type, in September 2022, Freddie had constructed up sufficient inventory to open a retailer within the Outdated Market procuring heart in Hereford. It was so profitable that in November it opened a second retailer in Cheltenham city centre.
On the finish of the 12 months, he took an opportunity and contacted native businessman Julian Dunkerton, co-founder of trend large Superdry, and started their collaboration.
Julian Dunkerton, Superdry chief govt, stated it had been an “absolute privilege” to help the following era of younger entrepreneurs.
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“When Freddie contacted me in 2022, it was a no brainer for me: there was a pure synergy between Freddie's imaginative and prescient to develop his enterprise and my ambition to make Superdry a number one sustainable trend model, and I’m extraordinarily proud to have been capable of present my help and steering to this extraordinary individual.
“Freddie is an individual after my coronary heart: extraordinarily inventive, targeted and hard-working, with a ardour for sustainability and driving circularity inside the trend business.”
Below the brand new identify Tribe Classic, Freddie Inventory is now bought in 5 Superdry shops in England.
“After speaking with Julian, every little thing occurred in a short time. Once I began promoting garments on Depop, by no means in my wildest desires did I think about this could result in me partnering with one in every of Britain's largest clothes manufacturers,” Freddie stated.
“Greater than something, collaborating with Superdry is an unbelievable strategy to get extra classic clothes on the excessive avenue, serving to to mitigate the unfavorable influence of the business.”