Oasi Zegna landed as soon as once more in Milan presenting its 2025 season males's assortment introduced in a big area that symbolically recollects a linen area fabricated from painted metallic threads.
The fashions walked alongside imaginary nation paths the place the pure tones of the earth and the solar merged with the tones of the clothes assortment primarily based on shades of brown, ocher, brick orange and yellow juxtaposed with impartial whites, blue tones, turquoise and greens, amongst different shades.
Zegna spring 2025
For the event, Alesandro Sartori selected to current a group of important and stylized clothes, made primarily with linen, in accordance with the corporate's dedication that started roughly a yr in the past and targeted on providing “Oasi Lino” 100% traceable fibers beginning in 2024.
Lengthy and quick jackets, boxy, tighter to the physique or pajama model, blended with vast pleated pants, knitwear with a altering impact, chenille tops and shirts have been the celebs of the present, together with stylized leaves and plant motifs harking back to Matisse leaf motifs. .
Zegna spring 2025
Betting on variations as a substitute of homologation, and on highlighting distinctive personalities as a substitute of flattening equality is Sartori's mantra, as expressed by means of the fashions that present the gathering, wherein women and men of various ages take part. , physique sorts and origins.
“Once I began designing this assortment it was November 2023, and I did a casting with many individuals from totally different locations. Truly, he wished to design for various individuals and faces that he had chosen in several castings, involving each individuals he had met and folks he had by no means met earlier than,” Sartori defined.
Alessandro Sartori
“Every one in every of them was a mannequin that I wished to design for. Once I designed one thing I assumed it was only for that particular individual and never for a generic 18-year-old, which is nice, however we’ve to launch all of this, as vogue needs to be actual. And I would like this product to be within the retailer. What Zegna did is a brand new grammar, a brand new language, the place all that is what you see,” he added.
A powerful model dedication continues primarily based on the model's sustainable deal with design and worth chain.
For this season, many of the assortment was made utilizing just about a single materials, together with leather-based items, which for the primary time have been provided as a broader choice.
“Most of this assortment, together with the leather-based items, are mono-material items, that’s, fabricated from a single materials and anything,” Sartori defined.
“We select to not use liners, helps, or shoulder pads. It is a crucial course of that we’re finishing up. It isn’t seen and has nothing to do with the aesthetics of the garment, however when in 10-15 years a garment reaches the top of its life we have to have the ability to dismantle it and recycle it. When you put adhesives or ten extra supplies, that's the top. Virtually the whole lot you see on the catwalks is monomaterial, apart from the fitted clothes with cigarette-shaped shoulders,” she defined.
Madds Mikkelsen sporting Zegna
Sartori additionally highlighted the care they put into every garment, since, for instance, they spend as much as 4 hours creating the right match for a pair of pants, whereas they research which materials most closely fits a particular mannequin and don’t clone every model in a number of. materials variants.
The dedication to being totally traceable and sustainable has to date targeted on cashmere and linen, however will quickly embody a 3rd materials for subsequent winter, he defined.
“Our dedication has been necessary and includes the farmers, the method, the provision chain and, after all, the clothes and workshops. So, as soon as we’ve dedicated a whole lot of sources and manpower, we’ll quickly proceed our dedication and deal with a 3rd materials,” he harassed.
The model can be serious about a number of new initiatives that additionally particularly contain prospects. Amongst them is the latest Villa Zegna, in Shanghai, the place they recreated the attractive home close to the genuine Oasi Zegna in Trivero, the place the corporate's founder lived and the place they gathered shoppers and defined to them concerning the f/w 2024 assortment. the product, model it and use it.
“We have to free males from vogue,” Sartori summarized.
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