Eva Losada
A$AP Rocky premiered his new Puma assortment on Friday throughout his AWGE present on the Lodge de Maison in Paris.
The restricted reissue of the 2000 OG Inhale shoe in high-stakes summer season crimson, which launched in Could, was designed for the AWGE runway. Handpicked from the Puma archive by Rocky himself, the restricted reissue Inhale may even be seen in quite a lot of new colorways beginning this fall.
These kinds embody customized embroidery, distressed and hand-polished hits on the higher and midsole together with frayed edges all through. Moreover, the basic Puma Speedcat, offered in black and crimson, aiming to fuse racing heritage with innovation, hit the runway and is now obtainable to buy on Puma.com.
Friday evening's AWGE present additionally marked the return to the runway of the Mostro and Mostro 3D sneakers, which made their debut on “The Wonderful Mostro Present” offered by Puma at New York Trend Week in February.
The runway-exclusive 3D fashion was created as an evolution of the Mostro aesthetic and is Puma's first exploration into totally 3D printed footwear. This 3D fashion, together with the black and white perforated Mostro, includes a signature spiked sole design.
The black and white Mostro will launch on July 13, whereas choose Inhale and Mostro 3D kinds will launch in September.
Rocky first signed with Puma in October and joined the corporate as inventive director of the model's partnership with F1. On this function, Rocky has created the Inhale as half of a bigger capsule that additionally consists of t-shirts with seat belt graphics, a distressed tracksuit, and a runner-style balaclava worn below a helmet.
As for the remainder of the providing at Friday's Paris runway presentation, Rocky and AWGE offered “American Sabotage,” a brand new model that “interweaves artwork and activism and presents a thought-provoking world of vogue the place each sew “It tells a narrative and every strap challenges the established order,” the present notes stated.
The gathering consisted of 30 Rocky seems with design assist from Joshua Jamal, Bede Marchand and Coucou Bebe.
“American Sabotage is greater than only a model: it's a motion,” Rocky stated in an announcement. “We’re breaking down boundaries and making statements in each bit, reflecting the spirit and resilience of our communities. “That is vogue with a function, the place artwork meets activism.”