Amazon is teaming up with hip-hop star Megan Thee Stallion to spice up gross sales for its 10th annual Prime Day low cost occasion.
On Tuesday, the rapper dropped a brand new authentic music known as “It's Prime Day.” An accompanying music video exhibits her buying a pink canine collar, false eyelashes and different gadgets on Amazon.
![Megan Thee Stallion - It's Prime Day [Official Video]](https://i.ytimg.com/vi/qSzVXIQpBN0/hqdefault.jpg)
The net retailer's two-day low cost bonanza will happen on July 16 and 17 this 12 months. It's open to Prime members who pay Amazon $14.99 per 30 days, or $139 per 12 months, to entry offers and different advantages, like free delivery.
The corporate doesn’t disclose how a lot income it makes from such occasions. Nevertheless it has been internet hosting extra of them lately to draw shoppers dealing with rising borrowing prices and excessive however declining inflation.
Amazon held an occasion in October for Prime members of the previous two years to kick off the vacation purchasing season. In March, the corporate, which has confronted elevated competitors from low-cost retailers Shein and Temu, held its first spring gross sales occasion for all buyers.
Amazon stated Prime members in two dozen international locations will take part within the July low cost occasion, which may even mark the beginning of the back-to-school purchasing season. Traditionally, Prime reductions have drawn buyers to gadgets supplied on Amazon's web site.
The corporate says Megan Thee Stallion's music Prime, a bonus monitor from her upcoming album “MEGAN,” will likely be obtainable to followers who pay attention solely on Amazon Music. He additionally stated he would provide early offers on gadgets from the rapper's new assortment of tour merchandise.