CHARLOTTE, NC (AP) — Rick Hendrick Motorsports has dropped longtime sponsor Hooters as a result of the restaurant chain, recognized for its rooster wings and outrageous employees outfits, couldn’t fulfill its monetary dedication to the NASCAR staff.
Hooters sponsored automotive no. 9 pushed by 2017 NASCAR Cup Sequence champion Chase Elliott.
Hendrick Motorsports thanked Hooters for his contributions since approaching board “to our shared successes each on and off the monitor.”
However Hooters couldn't pay its payments, the staff mentioned.
“Resulting from these unlucky and surprising circumstances, and regardless of in depth efforts by each events to determine a viable resolution, it has turn into needed for Hendrick Motorsports to finish the connection,” the race staff mentioned in a press release.
Nation's Restaurant Information mentioned Hooters has closed practically 40 places throughout the nation.
Messages left for public relations agency Hooters Cookerly PR weren’t instantly returned.
Hooters broke into NASCAR within the early 1990s with its brand on the automotive of late NASCAR collection champion Alan Kulwicki. He loved comparable success to Elliott, who took the drivers' title in 2020.