Hugo and Les Benjamins staff up for a joint assortment that explores East and West.
The German vogue label and the Turkish streetwear model, respectively, are becoming a member of forces on a vogue and equipment assortment that can debut on Thursday. The gathering is claimed to discover Jap and Western cultures and “mark a celebration of shared histories, cultural dialogues and the unifying energy of inventive expression,” based on the manufacturers.
“Hugo x Les Benjamins is a vibrant exploration of cultural intersections, the place the wealthy heritage of Istanbul’s streets meets Hugo’s self-expressive model,” mentioned Marco Falcioni, Senior Vice President Artistic Course at Hugo Boss. “This collaboration is greater than only a fusion of aesthetics; it’s a dialogue between traditions, a mixing of tales and a daring assertion concerning the energy of vogue to unite worlds and encourage individuals around the globe. By embracing Les Benjamins’ distinctive standpoint and Hugo’s progressive design DNA, we’ve created a group that celebrates the spirit of discovery, the enjoyment of inventive expression and the shared journey of interculturality.”
Types from the Hugo x Les Benjamins collaboration.
Courtesy of Hugo
The gathering provides 18 items of clothes for males, ladies and genderless males, together with a varsity-style bomber jacket, a boxy double-breasted go well with, graphic T-shirts, cropped blazers and different objects.
Many types are designed with a swan motif, which is described as a “image of unity between Turkey and Germany,” in addition to a rose element that’s meant to “characterize the enduring love that connects households and .” There may be additionally a double-key image, which pays homage to the household of Les Benjamins founder Bünyamin Aydin.
“This collaboration with Hugo pays homage to my Gastarbeiter grandparents, whose journey from Turkey to Germany within the 1960s formed my id and whose braveness fashioned who I’m at this time,” he mentioned. “Being at peace with my id as a proud German Turk with out having to decide on a aspect is extremely rewarding, and I hope this capsule conjures up others to embrace their duality and be true to themselves. I’ve totally loved collaborating with Hugo and having the platform to specific my unexplored historical past as the primary German Turkish designer. This can open many doorways.”
That is Hugo’s newest collaboration this 12 months. In February, the model teamed up with the Crimson Bull Method One staff, which makes use of the Visa Money app, as its official attire associate. This partnership adopted an identical one which dad or mum firm Boss has with the Aston Martin Method One staff.
The Hugo x Les Benjamins assortment shall be obtainable for buy in Hugo shops, on the web site and thru wholesale companions and ranges in worth from $78 to $795.