Modern French vogue label APC has unveiled its newest collaboration with Kevin Parker. The capsule assortment incorporates the Tame Impala musician’s daring, maximalist fashion and psychedelia into APC’s signature minimalist uniform.
Parker’s capsule assortment is the newest in a protracted line of high-profile collaborations from the French vogue home in recent times, following Lacoste, Sacai, JJJound, Catherine Deneuve, Jane Birkin, Katie Holmes and Child Cudi. Every capsule assortment makes use of the collaborator’s signature fashion, imprinting it on APC’s traditional wardrobe.
Kevin Parker brings a nostalgic, playful vitality to the model with references to the post-hippie communes of 1970s Australia that materialise in undulating silhouettes in gentle, earthy tones and muted pinks and yellows. Parker’s affinity for meditation culminates in a white cotton T-shirt printed with Tame Impala’s “breath deeper” slogan.
The unisex assortment consists of jumpers, corduroy trousers, sweatshirts, tracksuit bottoms, quilted cardigans, shoulder baggage, glasses and bucket hats. The “psychedelic minimalism” manifests itself in a hazy marketing campaign captured within the coronary heart of nature, amongst wild flowers and tall grass.
“When my daughter launched me to Tame Impala,” remembers APC founder Jean Touitou, “it appeared to me a synthesis of all the pieces I’ve liked because the 1960s, from Smooth Machine to Pink Floyd. I instantly liked their musical singularity and their deceptively casual fashion.”
The APC by Kevin Parker assortment shall be out there from Thursday 18th July 2024 in shops and on-line at apcstore.co.uk