Promotion: footwear model Birkenstock is launching a multi-sensory set up at its artistic residency area in London, Birkenstock Studio, the place guests are inspired to reconnect with nature.
Spatial designer David Curtis-Ring, sound artist Justin Wiggan and Berlin-based firm HANDHIFI contributed to the set up, which options vegetation, sculptural creations and a soundscape meant to be soothing and empowering.
All creators have expertise exploring nature by their practices. Curtis-Ring is understood for creating otherworldly units and life-size sculptures, Wiggan interprets the frequencies and pulses of vegetation into audio, whereas HANDHIFI handcrafts speaker techniques, typically out of wooden.
The set up is timed to coincide with the launch of Birkenstock's new Autumn/Winter 2024 Highwood assortment of trainers and closed footwear.
The set up goals to recontextualize the hidden advantages of the gathering by linking Birkenstock's strategy to footwear design, which prioritizes the pure strolling motion of the foot, with the expertise of connecting with nature.
The theme of nature additionally runs by the selection of supplies and colours within the Highwood assortment, which options leather-based and cork.
Kinds within the Highwood assortment embody the Highwood Mid-Slip on Boot and the Highwood Low Lace, which is a brand new silhouette for Birkenstock and is described as combining magnificence and practicality.
Created from easy oiled leather-based with a rubber sole for grip, the Highwood Low is accessible in three colours: Black, Graphite and Habana Brown.
The Highwood Mid Slip-On Boot resembles a Chelsea boot and features a cork aspect on the midsole, referencing the signature materials of Birkenstock sandals. The boot is accessible in black, taupe and mocca.
Each footwear share the Birkenstock Deep Blue footbed, which goals to make the shoe snug sufficient to put on 24/7, with pronounced arch assist and a deep heel cup.
The Highwood set up shall be at Birkenstock Studio in Brick Lane. The studio is a artistic residency area the place Birkenstock hosted a nine-month program that showcases multidisciplinary artists.
To assist guests calm down and tune into nature, there shall be free massages supplied by East London firm Bodied.
For extra info on the Highwood assortment or set up, see the Birkenstock web site.
Photograph by Khali Ackford.
The set up takes place at Birkenstock Studios at The Truman Brewery in London from Saturday 12 October to Tuesday 15 October.