SAGINAW, Mich. (WJRT) – Ladies's sports activities have reached new heights in reputation lately, with huge names like Caitlin Clark, Angel Reese and Simone Biles lighting up the headlines.
Even this yr's Olympics noticed a major improve within the variety of athletes competing.
Specialists say at this time's entry to ladies's sports activities is basically the explanation.
“Popping out of the Paris Olympics … this was the primary time we had an equal variety of female and male athletes,” mentioned Central Michigan College Assistant Athletics Director for Administration Tangela Cheatham.
She additionally says that the best way folks eat content material on-line is an element.
“I believe loads of it has to do with the elevated entry to social media,” she mentioned.
The influence that basketball participant Caitlin Clark had on the recognition of ladies's basketball — sometimes called the Caitlin Clark impact — is one instance.
And Cheatham says the rising momentum could possibly be because of media consumption habits.
“Even the best way you do information has modified when it's a 24-hour information cycle, the identical has allowed for larger publicity and entry and sharing of the tales of feminine athletes and woman athletes,” she mentioned.
She additionally says there has additionally been a major improve within the variety of ladies in management positions in historically male-dominated roles — even within the NFL and NBA.
And that these days ladies have extra alternatives to excel in sports activities past their grade college and highschool years.
“You don't must cease after elementary college, after center college, you may go on to develop into a division one athlete and now extra skilled athletes are being created for girls in sports activities,” she mentioned.
She additionally notes that the pay hole between women and men in sports activities remains to be alive and hopes to see this alteration within the close to future as extra advertisers are attracted and extra model partnerships are constructed with feminine athletes.