Anderson Bell Makes Runway Debut At Shanghai Style Week

Anderson Bell is on a roll. Based in 2014 by Dohun Kim, it adopted a 10-year celebration in Milan final yr with an sudden debut at Shanghai Style Week.

7 months within the making, the present marked a big step within the model's world growth plans and was produced by native company Boh Venture, led by Bohan Qiu. Every week earlier than the occasion, the Seoul model teased its hanging location (The Shanghai Postal Museum) on Instagram with a unusual Wes Anderson-inspired video that sees an elevator burst from Venus towards town's spectacular skyline.

An explosion of Americana and Western references was apparent, whether or not within the type of fringe, suede and ranch shirts or, extra actually, seen in denim prints, bringing a futuristic rodeo to city. Referencing easy muses like Kurt Cobain and Chloë Sevigny, the grunge line featured distressed materials, patchwork denim, outsized knits, lace and layered seems to be, all effectively executed in an accessible riff on the Y2K aesthetic. It didn't break new floor, however it is going to actually fill a void for the attention-grabbing individuals of China subsequent yr.

Native KOLs like Yonne Du, Wiwen Wang, Beijing Auntie, and stylist Lucia Liu sat entrance row alongside Korean influencers like Seung Ju Han, Cherim Yun, and Lee Sa Bae. Talking after the catwalk, Kim defined why she selected to point out within the metropolis given its significance to the model.

“We determined to have a catwalk right here to satisfy with patrons, press, media, followers, and so forth. “It’s a huge marketplace for us and gross sales listed below are very wholesome,” he stated. Founding father of Shanghai-based advertising and marketing company Plush.Consulting, Lucrezia Seu, who attended the present, confirmed that Andersson Bell is “very effectively acquired in China” with a “secure following” on social media, which makes a location throughout SHFW a logical selection. The model has been worthwhile since its launch, producing $15 million in annual income, based on Vogue Enterprise. Kim advised the publication that development will likely be “important” in 2022.

The model is presently out there in lots of main multi-brand shops in China, equivalent to Tag, Turight, Knotify and j1m5. “Will probably be attention-grabbing to see if it progresses by opening its personal direct e-commerce in China, for instance,” Seu added. Nonetheless, Kim hinted that Anderson Bell has even larger plans: A brick-and-mortar retailer could possibly be on the horizon subsequent yr.

Nonetheless, Kim appeared amused by the recognition of his label in China. Flying to Shanghai for the second time, the designer had issue explaining the model's reputation in China. “I actually don't know why we’re fashionable right here, however I believe individuals observe us due to our robust and particular aesthetic.” Shanghai, it appears, is prepared for it.