Vogue chains’ gross sales nearly flat in France in October, thriving in Paris

In September, gross sales of style chains in France recorded distinctive progress, rising by 24.5%, however the chains' efficiency was weaker the next month. In October, income generated by style chains' shops elevated by a modest Zero.eight% in comparison with October 2023, as reported by Retail Int. Survey for the French retail affiliation Alliance du Commerce (AdC)*.

Enterprise in October was pushed by “the robust efficiency of the premium section,” AdC mentioned, in addition to dynamic ends in the town of Paris, the place style chains' income rose 9.three%, benefiting from a ” new wave of tourism” within the capital.

In France as a complete, not all retail sectors confirmed the identical dynamism. October was a troublesome month for companies in industrial parks and combined growth areas, whose earnings fell by 5.1%, as did these of outlet shops, which nonetheless solely misplaced 2.four%. Income just about stagnated (-Zero.eight%) at shops inside suburban purchasing facilities, whereas income at retailers in metropolis heart purchasing facilities grew three.7%. The best enhance was recorded by shops positioned on the principle streets of the town heart, whose gross sales elevated by a major eight.three% in October.

In the identical interval, footfall at style chain shops grew by 1.three% in comparison with the earlier yr. “For the third month in a row, in-store visitors was greater than final yr, confirming that clients are returning to bodily shops,” AdC mentioned. A small enhance of confidence for Yohann Petiot, common director of the affiliation, who hopes “that the momentum stays optimistic throughout the Christmas season, so important for the success of shops.”

The one different damaging signal was the decline in on-line gross sales of style retailers, which fell by 1.eight% in October in comparison with 2023. Because the starting of the yr, on-line revenues of style retailers have decreased by 2, 2%. In the identical interval, gross sales in bodily shops have remained steady, with a rise of Zero.1% in comparison with January-October of final yr.

*The survey analyzed the outcomes of about 60 chains, comprising greater than 10,000 shops in France. These embrace Celio, Levi's, Petit Bateau, Dim, Orchestra, Etam and Mango, whereas the Inditex, H&M and Primark chains weren’t included.