Within the newest in an extended streak of collaborations, Italian footwear specialist Scarosso has teamed up with Los Angeles-based Italian actress, mannequin and digital influencer Marta Pozzan for a high-glam capsule assortment.
Chosen by the direct-to-consumer model to develop a targeted vary launching on Wednesday, Pozzan is understood to have gained recognition via her trend weblog and social media presence, the place she showcases her fashion and way of life content material . “That is the primary time I’ve designed a full assortment for a model and I actually loved the method,” she stated. “I'm a giant shoe lover and I'm very particular in regards to the kinds of footwear I prefer to put on, so having the ability to design one thing that was actually impressed by me was very particular.”
Pozzan imbued her eclectic trend sense, usually expressed by combining high fashion with extra accessible items, into three key designs out there in numerous colour combos, with the principle fashion being knee-high wedge boots in eco-leather in an ice or in a black patent model.
“I really like the concept of sporting boots like pants and T-shirts like clothes, and I actually do it on a regular basis,” Pozzan stated. “I’ve extra boots than footwear, particularly numerous black ones. At first I assumed my favourite could be the black patent boots, however I'm additionally fairly obsessive about the off-white ones.” Now she hopes different girls really feel the identical manner, and none aside from Cher on the helm. “[She] And I ought to put on my boots! stated the energetic expertise.
Coming with a three.7-inch graphic wedge, all kinds within the assortment additionally embrace pumps in white calfskin or black crocodile-embossed leather-based, in addition to alluring pointed-toe mules out there in black leather-based, pink satin or fiery purple patent leather-based, one other private favourite of Pozzan.
“There's one thing about attractive footwear paired with surprising outfits that excites me. I additionally love wedge heels; It's so fashionable and daring. Daring is what I search for in clothes and niknaks for daring girls,” she stated.
Pozzan's cheerful character and enthusiasm have been key elements in beginning the collaboration and convincing Scarosso to provide her an opportunity as a footwear designer.
“I met Marta precisely a yr in the past after I was right here for the launch of our collaboration with Warren Alfie Baker. She was current on the occasion and a mutual good friend launched me to her,” remembers Gaetano D'Angiulli, Scarosso model supervisor. “I used to be instantly captured by her vitality, kindness and powerful connection to Los Angeles, but additionally her daring fashion. We, at Scarosso, are consistently in search of expertise, individuals we will relate to and make a reference to, and I felt like Marta could possibly be considered one of them.”
It isn’t stunning that the model has determined to create a devoted marketing campaign headed by Pozzan herself. Dramatic photos alternating close-ups of the footwear with full-length portraits of Pozzan sporting her designs wearing a purple gown or wrapped in a vinyl coat are at the moment gracing the streets of Los Angeles, the place an occasion is going down at a villa personal on Mulholland Drive. It additionally marks the launch of the road on Wednesday.
Accessible solely at Scarosso's on-line retailer, the gathering will are available particular co-branded packaging with costs starting from €410 for the satin mules to €625 for the boots.
The launch night will observe on the heels of the primary New York-based occasion Scarosso hosted in June to commemorate his partnership with Linda Rodin, as reported.
The model is more and more investing within the US, which has change into its second largest market after the DACH zone (comprising Germany, Austria and Switzerland) and earlier than the Center East.
D'Angiulli stated that typically the corporate expects to bill greater than 20 million euros this yr, registering double-digit development in comparison with final yr, and intends to keep up that tempo additionally in 2025. Relating to the market, the corporate seeks to spice up its distribution within the US and China sooner or later.
Collaborations will proceed to play a key function within the course of. “From the start, we now have all the time sought to ascertain a robust reference to the US, and all of our collaborations mirror this, from Brian Atwood and Nick Wooster to Linda Rodin, Warren Alfie Baker and Matt Hranek, every partnership has deepened our ties. to the USA,” D'Angiulli stated.
To make sure, earlier this yr Scarosso, which relies in Milan and produces all of its kinds in Montegranaro in Italy's Marche area, not solely launched the vary with Rodin but additionally renewed its partnership with Wooster and teamed up with Brooks. Brothers in a footwear capsule offered at Pitti Uomo in Florence and celebrating understated American and preppy kinds.
“We’ve got stayed true to our price proposition from the start, providing a up to date tackle traditional kinds and preserving all our manufacturing totally made in Italy regardless of the sharp improve in uncooked supplies in recent times,” stated D'Angiulli. The digital model additionally entered the wholesale market final yr, when it additionally expanded into the kids's footwear house with its “Children' Loafers” assortment impressed by the corporate's grownup line.
