Thursday, December 5, 2024
Regent Seven Seas Cruises® has revealed its daring new model identification, anchored by the hanging tagline “Unequalled at Sea™,” cementing its place because the world's main ultra-luxury cruise line. The model additionally launched an emotional world advertising and marketing marketing campaign, “No one Does It Higher™,” that captures the essence of the distinctive trip expertise unique to The World's Most Luxurious Fleet®.
This presentation marks the fruits of a complete multi-year evolution geared toward positioning Regent for future development, emphasizing its unwavering dedication to setting new requirements of luxurious on the seas. The revitalized model will likely be featured throughout quite a lot of advertising and marketing platforms beginning at present, December four, 2024, together with print and digital media, social channels and linked TV.
“We’re thrilled to proudly reveal our new model positioning and compelling world model marketing campaign to our valued visitors, journey companions and workforce members world wide,” he mentioned. Andrea DeMarcoPresident of Regent Seven Seas Cruises. “When visitors sail aboard Probably the most luxurious fleet on the earthOur objective is to at all times present a clean and worry-free journey expertise that’s Unmatched at seaexceeding every visitor's distinctive expectations in each method. We actually imagine that by our basic model pillars of Immersive exploration, Honest hospitality, luxurious house and epicurean perfectionthat No one does it higher than Regent Seven Seas Cruises.”
Unequalled at sea: a daring new course
The brand new “Unequalled at Sea” tagline, complemented by a brand new brand and hanging black and white shade palette, creates a robust and distinctive look. This rebranding not solely helps Regent differentiate itself from its cruise rivals, but in addition locations it alongside the world's most well-known ultra-luxury accommodations and resorts.
The core promise of being “unmatched at sea” is underlined by 4 key pillars that symbolize the excellent experiences visitors can anticipate: Immersive Exploration™, Honest Hospitality™, luxurious houseand Epicurean Perfection™. The inspiration of this promise lies in Regent's distinctive proposal as Probably the most inclusive luxurious expertise®guaranteeing visitors benefit from the highest stage of consolation and repair.
A brand new pillar, Honest hospitalitycaptures the distinctive care and customized service offered by Regent's onboard workforce. These devoted professionals take note of each element, treating visitors like household and guaranteeing an ideal journey from begin to end. Many years of heritage and a relentless drive towards excellence place Regent as a real chief within the cruise business, a key issue behind the model's loyal following.
The brand new visible identification is designed to resonate strongly within the digital house, catering to a extra tech-savvy demographic. Advertising and marketing supplies now concentrate on immersing potential visitors within the luxurious experiences they’ll anticipate, with a transparent emphasis on the 4 pillars that outline the spirit of the Regent model.
No one does it higher: a worldwide marketing campaign
The “No One Does It Higher” marketing campaign launches with a transferring movie depicting a pair's journey, starting with a non-public Blacklane chauffeur transporting them seamlessly from the gate to the airport. The movie's soundtrack encompasses a customized rendition of the traditional tune “Unforgettable,” produced by award-winning David Kosten, underscoring Regent's timeless magnificence.
All through their journey, the couple enjoys quite a lot of customized luxurious experiences, from exploring iconic Mediterranean locations to savoring connoisseur delicacies and having fun with customized service. The movie captures the essence of Regent's honest hospitality as they calm down of their spacious suite and benefit from the luxurious environment of the ship.
Knowledge-driven innovation and evolving merchandise
Regent's new model course is a part of a broader, data-driven evolution knowledgeable by intensive client and enterprise analysis. This evolution ensures that the model is positioned to stay the world's main ultra-luxury cruise line.
“The ultra-luxury cruise panorama is consistently evolving and we acknowledge that to stay a pacesetter, we should adapt, innovate and constantly anticipate and exceed the expectations of probably the most demanding ultra-luxury traveler,” he mentioned. Jessica JuanDirector of Advertising and marketing and Technique, Regent Seven Seas Cruises. “Over the previous few years, we have now launched into a daring transformation journey in our product, advertising and marketing and messaging, offering our visitors with extra flexibility, selection and customization to suit their very own definitions of luxurious, whereas boldly repositioning Regent to make it stand out. in an more and more aggressive ultra-luxury cruise panorama.”
As a part of this transformation, Regent has launched two new price choices, launching in July 2024, that supply extra customized all-inclusive experiences. He All inclusive cruise price consists of limitless shore excursions, specialty meals, premium drinks, laundry service, gratuities and extra, offering visitors with unparalleled luxurious. He Ultimate all-inclusive price goes a step additional by including round-trip flights and a brand new non-public government chauffeur service with Blacklane, offering a totally customized expertise for probably the most discerning vacationers.
These modifications mirror Regent's dedication to redefining ultra-luxury journey and offering an distinctive, customized expertise for each visitor.
