“Come Again Stronger” from Volvo marks its first brand-generated model film, redefining automobile promoting, specializing in tales, slightly than presenting a automobile. Launched in Saudi Arabia and created by Lion Inventive, based mostly in Dubai, the 44-second announcement presents symbolic images-in close by, desert runners and evocative moments-together by an Arab Arab voices on perseverance. Instruments like Midjourney, Runway and Chatgpt have helped create and enhance photographs and script, decreasing manufacturing time from Monday to weeks. Whereas some greet her as a advertising discovery, others query her effectivity. May AI story be the way forward for automobile promoting?
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