MILAN – Something can occur.
When organizing a trend parade or an occasion, all potential issues have to be taken into consideration as a lot as doable. Enter with out manufacturing, which was based in 1999 by Gabriella Mazzei, who has efficiently executed greater than 1,000 excessive -end occasions worldwide, collaborating with manufacturers starting from Gucci and Prada to Burberry.
Milan Design Week and Salone del Cell simply concluded and the Mazzei research helped manage a number of occasions, together with the spectacular set up of is Satan “Library of Mild” within the Pinacoteca Di Brera. A construction fashioned by illuminated cabinets containing greater than 2,000 volumes donated by the Italian Feltrinelli writer with a rotating flooring and illuminated surfaces, and positioned in a design much like that of a gasoline.
Useed by Salone del Cell and Federlegnoarredo, the Affiliation of Wooden Furnishings of Italy, Mazzei was excited in regards to the alternative to work with Devlin. “It was very stimulating to be a part of this very fascinating challenge with such a proficient creativity,” Mazzei mentioned in his Milan workplace.
“Mild Library” in Milan’s Week.
Their method is to “accommodate the wants of designers”, whereas typically he directs them within the course that permits finishing a challenge, when it comes to viability, performance, supplies and prices. In Salone, amongst others, Mazzei additionally labored with Gucci within the occasion to current the exhibition “Gucci | Bamboo Encounters” and with Brioni within the occasion to launch a restricted version of 18 glass flamins signed with Lalique, every of which homes a Parfum essence.
“After so a few years, I nonetheless love my work, and that is important to contribute enthusiasm to the tasks, which I make sure that to replicate the identification of the shopper’s model whereas providing memorable experiences,” he mentioned.
Mazzei continues to be sensible, and admits that visiting workplaces stays key to considering all phases of manufacturing. Whereas he has developed sturdy relations with designers starting from Miuccia Prada and Alessandro Michele to Pierpaolo Piccioli, Christopher Bailey, Frida Giannini, Francesco Risso, Fabio Zambernardi and Rocco Iannone, to call a number of, is extraordinarily discreet. A dialog together with her is like taking a course within the historical past of trend, since she remembers her first days working with the reputed director of the style parade Sergio Salerni for about eight years earlier than venturing on her personal in 1999, opening with out manufacturing together with her then husband Andrea Leonardi, a accomplice till 2023.
Gabriella Mazzei
Mazzei caught Salerni’s consideration when he was coordinating trend reveals for Valentino, Gianfranco Ferré, Versace and others for the occasion “Donna Sotto Le Stelle” or “Ladies beneath the celebs”, broadcast for years on Italian nationwide tv. “Life presents you alternatives, however you must be quick to catch them,” he mentioned.
He remembered a number of the trade milestic reveals that produced, of the Valentino Couture Fall 2022 Reimagined in a matter of days after Freit’s.
She can be a accomplice and founding father of four Buddies Movie, a video producer, since 2012.
Along with his staff primarily of ladies, besides a person, the important thing duties of Mazzei within the group of a trend occasion, from defining an idea and site in alignment with the artistic director and the identification of the model, till choosing the gear and the administration of the logistics, together with the operations of the administration of the friends and the backstage. The company has been increasing its expertise in sectors corresponding to Automotive, Meals and Magnificence and Mazzei admitted that it’s “open to new future synergies.”
Instructing on the College of Iulm in Milan, he shares his recommendation for aspiring professionals, underlining “the significance of ardour and dedication, in addition to the flexibility to work beneath strain.”