Arabian Journey Market 2025 is demonstrating to be a recreation change for the worldwide tourism business, with a rise in innovation, file participation and a brand new give attention to enterprise journeys and sustainability. Organized on the Dubai World Commerce Heart from April 28 to Could 1, the 32nd version of the occasion has introduced collectively 2,800 exhibitors from 166 international locations, attracting greater than 55,000 attendees world wide.
Underneath the topic “International journeys: develop tomorrow’s tourism by means of improved connectivity”This yr’s automated ATM highlights how know-how, strategic associations and experimental journeys are reworking the vacationer panorama. From the debut of the IBTM@atm and VR areas to the most recent information on enterprise and sustainability, Arabian Journey Market 2025 is filled with developments that promise to redefine the way forward for journeys.
Expertise, innovation and the emergence of latest firms
ATM Journey Tech has expanded in additional than 26% in 2025, a transparent indicator of the rising affect of innovation in tourism. One of the placing traits is the brand new Begin-up and innovation zonewhich exhibits 21 pioneer firms that push the bounds of what’s potential within the journey house. Guests can enter immersive digital actuality experiences that show futuristic journey purposes, from digital vacation spot advances to order journeys assisted by AI-AI.
These developments will not be only for the present. The exhibitors are closing agreements and forming associations aimed on the implementation of the true world. Danielle CurtisPublicity Director ME, highlighted the evolution of the sector: “This yr’s version of Atm highlights an business that’s extra related, revolutionary and resistant than ever.”
Along with the impulse of innovation is the return of the ATM beginning competitorsproviding a platform for rising entrepreneurs to current daring concepts to traders and business leaders. It’s greater than a contest: it’s a prognosis of the place the journeys are directed beneath.
Enterprise journeys within the Center East: Resilient and altering rapidly
The launch of Ibtm@atmA brand new localized sector devoted to enterprise and mice occasions (conferences, incentives, conferences and exhibitions) displays the rising significance of enterprise journeys within the area. Held within the stage of latest enterprise occasions, the session of the “State of the Nation” by the International Enterprise Journey Affiliation (GBTA) revealed convincing information.
The spending on enterprise journeys of the Center East reached $ 18.1 billion in 2024 and it’s forecast that it’ll develop at an annual compound price of 6.1% in 2025. That’s 19.four% above pre-pandemics ranges, which results in the Excessive Efficiency area worldwide. These figures will not be shocking for regional operators combating to maintain up with demand. The flights between Dubai and Riad are full, and the resort occupancy charges typically exceed 80%.
Based on GBTA, sustainability, versatile budgets and experiences promoted by AI are restructuring the way in which firms strategy journeys. The periods all through the week tackle these adjustments, with subjects starting from the way forward for occasions design to how AI is changing and bettering human interplay in business environments.
Occasions, festivals and the ability of the neighborhood
Past company journeys, ATM 2025 can be immersing itself within the function of festivals and occasions in vacation spot growth. A excessive -level panel dialogue on the primary day, representatives of the Dubai financial system and tourismhe ABU Dhabi Conference and Exhibition Workplaceand the Tourism Growth Authority Al Khaimah—Make how occasions are integral for native and nationwide progress.
For instance, the Calendar of Dubai Retail and Cultural Festivals has performed a decisive function within the metropolis’s model as a world heart. He Dubai Buying Pageantlaunched in 1996, it continues to draw thousands and thousands yearly. In Ras al Khaimah, mice journeys have grow to be a central progress engine, with occasions such because the Arab Aviation Summit that join the Emirate with 11 new cities by means of its Worldwide Airport.
In the meantime, specialists from Reserving.com, Dnata Journey Group and Airbnb launched new microtravel developments—Cutrurating sleeping tourism, darkish tourism and occasional -centered journey experiences, it’s anticipated to form client habits throughout the subsequent decade.
Germany captures the give attention to GCC’s journey
Germany brought about a major impression on this yr’s automated cashier with a bigger stand, 27 co-existing and a lot of new affords aimed toward GCC vacationers. Based on him Germany GCC Nationwide Tourism WorkplaceThe stays throughout the Evening of the CCG guests exceeded 1.2 million in 2024, a rise of 1.2% in comparison with the earlier yr and a rise of 21% in comparison with 2022.
This progress is supported by higher connectivity. As of October 2025, Lufthansa Group Airways It’s going to supply greater than 120 weekly flights between the international locations of Germany and the CCG, together with the routes of Berlin, Colonia, Stuttgart and Hanover, along with the principle facilities comparable to Frankfurt and Munich.
Germany can be attracting vacationers with thematic campaigns comparable to Germany cultureland, Embrace German natureand Merely really feel good. Vacationers are invited to discover 16 Biosphere reserves of UNESCO, greater than 100 pure parks and even the German fairy story routewhich supplies life to traditional tales comparable to Rapunzel and Magnificence Sleeping. One of the futuristic drawings is #EmmatravelsgermanyA accomplice with AI for contemporary vacationers.
The German pavilion not solely demonstrated innovation, but additionally lined up carefully with the problems of sustainability and digital transformation of ATM 2025, displaying how inherited locations can nonetheless lead on trendy journeys.
Thailand takes benefit of the Center East market with customized tourism campaigns
Thailand is taking daring steps within the Arabian 2025 journey market to draw extra Muslim vacationers within the Center East and Africa. Underneath him Unbelievable Gran Tourism of Thailand and Sports activities Yr 2025 Initiative, the Thailand Tourism Authority (TAT) It’s highlighting the enchantment of the nation as a pleasant vacation spot with Muslims with inclusive affords and new airline associations.
Within the occasion, Tat introduced new collaborations with Operators based mostly in GCC, together with Emirates and Etihad Airwayswith the intention of accelerating connectivity and selling visitors by means of shared model advertising and marketing campaigns. The purpose is to exceed 1 million guests from the Mea area On the finish of 2025, in comparison with the 956,000 registered in 2024, a rise of 25.6% yr -on -year.
Mrs. Thapanee KiatphaiboolThe Governor of Tat, emphasised that Thailand is effectively ready to welcome Muslim vacationers with companies comparable to Halal licensed eating places, prayer rooms in airports and purchasing facilities, and luxurious lodging that supply privateness and services segregated by gender.
Chosen journey packages serve households, effectively -being and newly married seekers, specializing in cultural discovery, purchases and leisure. Tat can be selling a brand new set of “5 obligatory experiences”: It’s essential to strive, It’s essential to strive, It’s essential to purchase, It’s essential to search forand It’s essential to seeaimed toward revealing the much less recognized cultural dimensions of the nation however wealthy.
Different excellent points embody the Thai artisanal locations idea and promotion of Cities of hidden gems—A effort to draw excessive expense vacationers and pushed by expertise. All that is supported by Thailand’s sustainability agenda, based mostly on the Bio-Round-Verde (BCG) mannequin, which promotes low-impact journeys, cultural preservation and neighborhood participation.
After the ATM, Thai tourism officers will proceed to disseminate by means of the roads in Riad, Dammam, Doha, Casablanca and Amman from Could four to 7, cementing much more the rising footprint of Thailand within the area.
Thailand’s presence in ATM 2025 provides one other dynamic layer to the occasion, reinforcing how particular methods and interregional collaboration can rework the vacation spot enchantment within the aggressive world journey market.
For these within the business, the journey market of Arabia 2025 just isn’t solely the place affords are made, however is written the identical airplane for the following age of journeys.