There may be at all times one thing new in trend. On June four, 1974, WWD explored the brand new and in demand in Rio de Janeiro, calling consideration to the following voices within the Brazilian trend scene. As WWD identified, “they had been tired of the wealthy life,” and started to create garments, bedding and lingerie whereas revered crafts that had been typically absent from the style markets of Rio de Janeiro and São Paulo. Amongst them was the South American designer Zuzu Angel, a reputation already established between American celebrities and retailers at the moment.