The Chanel 2024/25 Marketing campaign Métiers of Artwork transports us on a poetic journey from Paris to Hangzhou, combining inheritance and creativeness with the lasting magnificence of the model. Arraighed within the legendary 31 Rue Cambon, the Paris condominium of Gabrielle Chanel, the marketing campaign takes place earlier than the long-lasting 19th -century coromandel display screen, its lacquered panels that characterize the misty and delighted lands of West Lake in Hangzhou. This atmosphere serves as a bodily and symbolic bridge between two continents and epochs, which culminated within the Métiers d’Artwork Present held in Lake Xihu at nightfall in December 2024.
Captured by Mikael Jansson in the identical ethereal mild, the photographs of the marketing campaign current the ambassadors of Chanel Tilda Swinton, Liu Wen and the mannequin Lulu Tenney. Their fluid silhouettes transfer with grace and the grasp crafts of the Maisons d’Artwork of Chanel – Lesage, Atelier Montex, Lemarié, Lognon, Massaro, Goossens, Maison Michel, Paloma – shines subtly however with out doing for sure. The folds grow to be architectural wonders; The embroidery blooms in vivid landscapes, and jewels shines as constellations within the night time sky.
A dominant and deep black, wealthy and virtually liquid in texture, establishes the tone. Liu Wen stuns with a pisado black satin charmeuse costume with delicate floral motifs, complemented by a collar with flyers designed by Lognon. Night time garments cowl sensuality with a satin shirt with belt adorned with velvet lace flowers, in layers on a vest embroidered by Lesage. Goossens necklaces evoke the heavenly night time, mixing tones of grey, midnight blue and aged gold.
The marketing campaign additionally explores the lighter moments. To start with, a jacket of ivory silk satin shirt and fluid pants, nice with beautiful precision by Lognon, create a diaphanous silhouette impressed within the morning. In different places, a black reduction cape embroidered by Montex is completely mixed with patent leather-based boots to the thighs, merging the trendy edge with artisanal particulars.
Three journey causes by means of the gathering in materials and graphic designs in black and white impressed by Coromandel screens, reinventing the traditional Cardigan of two tones Chanel. This theme extends to the equipment: from padded leather-based journey baggage and patent rest room stroks to brilliant black tweed variations from the long-lasting Chanel 25 bag.
From an beautiful folding display screen to the mystique of a panorama, from a dream to a dwelling silhouette, the Métiers d’Artwork de Chanel marketing campaign provides a captivating journey, the place crafts, historical past and creativeness take part a stunning celebration of artwork and timeless artwork.
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