The Division of Well being launches “¡Candy Lies!” Marketing campaign
Posted on January 23, 2023 in Press room
HONOLULU – The Hawaii Division of Well being (DOH) lately launched a brand new public service announcement marketing campaign focusing on the beverage business’s advertising and marketing of keiki-sweetened fruit drinks. Footage of fruits and phrases like juice, pureY 100% vitamin C trick mother and father into pondering these drinks are wholesome. The truth is, sweetened fruit drinks can include simply as a lot sugar as soda and might result in tooth decay, untimely weight achieve, and contribute to lifelong diet-related ailments, together with diabetes.
Drinks could make up a big half of a kid’s caloric and dietary consumption. The drinks that folks and caregivers select for his or her kids can have a long-lasting influence. In accordance with the Hawaii Younger Youngsters’s Well being Survey, greater than 75% of keiki in Hawaii eat a number of sweetened fruit drinks, sports activities drinks, vitality drinks, or tea drinks each day.
He Candy lies! The marketing campaign was developed with concepts and suggestions from focus teams made up of oldsters and grandparents of keiki from Hawai’i. Most agreed that gentle drinks are too sugary for youngsters, however they weren’t conscious that sweetened fruit drinks can include the identical quantity of sugar. “It was evident throughout our focus teams that folks and grandparents are attempting to make wholesome selections for his or her keiki,” stated Lola Irvin, administrator of the Well being Division’s Division of Well being Promotion and Continual Illness Prevention. “Nevertheless, photos of fruit on packaging and merchandise labeled ‘pure’ and ‘100% vitamin C’ are deceptive households into pondering sweetened fruit drinks are wholesome, when actually they’re stuffed with sugar “. Nationwide and native well being consultants advocate the keiki drink NOT sweetened fruit drinks or different sugary drinks. Plain water or milk is the healthiest choice.
The Wholesome Dwelling for Youngsters Program has surveyed residents of Kaua’i, Nānākuli, Waimānalo, Wailuku, Moloka’i and Hilo for greater than six years and their knowledge reveals that between 13.5% and 43.5% of younger kids in these communities are obese or overweight. .
The marketing campaign, geared toward calling consideration to the misleading advertising and marketing ways of the beverage business, is scheduled to run on tv, radio, digital, social media and malls throughout the state on April 30, 2023. The general public is inspired to go to the marketing campaign web site, SweetLies.hawaii.gov, for extra info.
###