Boston Mayor Michelle Wu introduced a brand new director of Tourism, Sports activities and Leisure for the town on Tuesday as officers work to create a extra welcoming neighborhood for conferences, occasions, conventions and festivals.
Mayor Wu introduced that John Borders IV will serve within the position, which is described as head of a “crucial division” inside the Cupboard for Financial Alternative and Inclusion.
“As Boston continues to develop and welcome individuals from around the globe, we search to additional focus and spotlight the vibrancy of our communities,” Mayor Wu wrote within the press launch making the announcement. “I’m grateful to John for his dedication. to serve our metropolis, and we sit up for his management in making certain that Boston is a welcoming and inclusive place for all.”
Borders IV enters the brand new position with the town recent from his job as director of VTH & Madison, which is a consulting agency in Boston.
“What a possibility to affix the Administration on this position at such a crucial time in our metropolis’s historical past,” John Borders IV, Director of Tourism, Sports activities and Leisure wrote within the press launch. “Because the narrative in Boston continues to shift, we get to form the following chapter of what meaning regionally, domestically and internationally. I am excited to make use of Boston’s biggest useful resource—its individuals—to reinforce the nice work so many are already doing and amplify what’s to return. the probabilities are infinite and the very best of Boston’s communities can be showcased like by no means earlier than.”
Borders IV hails from the Dorchester neighborhood of the town. In his new metropolis publish, he plans to implement community-driven particular occasions, create deeper collaborations with a number of businesses, such because the native chamber of commerce, and oversee the town’s movie and TV manufacturing.