New Delhi [India], Jan 27 (ANI/SRV) — Greylongg, an attire firm that focuses on clothes impressed by French style, lately launched its operations in India. The clothes home is a joint initiative of Nitika and Vasudha after scouring India for its greatest materials. Specifically, they have been touched by the plight of regional artisans and weavers.
The founding duo additionally absorbed the tradition and traditions of various areas earlier than solidifying their imaginative and prescient for Greylongg. The model focuses on eco-friendly supplies, moral style, and preservation of regional artwork and tradition, whereas additionally constructing on French clothes heritage and translating for the Indian market.
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Greylongg’s largest inspiration in French style historical past is Richard Paddler. This model was based in 1872 and solely manufactures polo shirts for males. He was additionally linked to and favored by the French royal household of the time.
“We take delight in our merchandise as they are often stated to be a real union of sustainability and timeless designs.” Once you put on our eco-friendly and skin-friendly t-shirts, you full the story that started in Tirupur and Ludhiana: woven by expert weavers; designed by visionary artists from Vietnam and Bangladesh; impressed by Italy; and delivered to your door by the devoted workforce at Greylongg. So come and expertise this journey that has impressed so many souls together with ours. “We’re taking a step ahead, taking the highly effective classes we have discovered from watching regional artisans, and we hope our work helps their efforts and permits them to protect their native traditions,” says Nitika.
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He additional explains, “The time period ‘Greylongg’ is a portmanteau created by combining ‘gray’ and ‘lengthy’. Moreover, grey as a coloration is a basic with a particular but understated royalty. Moreover, the phrase ‘lengthy’ symbolizes our dedication to creating sustainable enterprise practices and long-term progress.
The model locations a selected deal with moral practices and environmental sustainability. This not solely applies to the materials they use, but in addition to all elements of the manufacturing and retail processes. The founders have talked about that they plan to carry new enterprise alternatives to regional markets and artisans. They hope this can enhance the native financial system in the long run and assist them transfer into world markets supported by famend manufacturers.
This isn’t the tip level of Greylongg’s CSR actions. They’ve partnered with non-governmental organizations (NGOs) in India and Bangladesh. These organizations deal with offering instructional alternatives together with employment choices to rural populations in poor areas. On the identical time, they leverage their model worth to mix native textile traditions with sustainable enterprise actions. This permits native artisans to contribute to the model’s nationwide attain and notice incremental financial worth.
Initially, the model created T-shirts solely, however now it’s additional increasing its product catalogue. They plan so as to add hoodies, jackets, shirts, pants, and different varieties of clothes. The model ensures the very best high quality of its product by ensuring that every unit produced is made by hand and goes by way of a sequence of quality control earlier than happening sale.
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