Trend model Highway to Awe (RTA) expands its retail footprint with the launch of its third bodily location in New York. The two,152-square-foot retailer, the model’s Huge Apple outpost, occupies a landmark construction in SoHo.
Los Angeles-based Dan Brunn Structure designed the area in a recent, streamlined spirit with a uncooked edge that contrasts with current RTA shops in Los Angeles and Las Vegas. “We needed to honor the gritty, industrial nature of the prevailing historic constructing,” says Dan Brunn. “It was used for manufacturing in its unique kind, and we needed to ensure that we conveyed that. There’s a sense of thriller and surprise, with the area flowing in a strict one-point perspective.”
Divided alongside a central axis, the shop is dominated by a futuristic mirrored chrome show designed in collaboration with Baccarat. The piece employs 2,000 kilos of shimmering damaged glass and emits a sensual purple glow that resonates all through the stark inside. Wooden flooring are painted in a gradient that evolves from white to black to enrich the blackened metal beams and present bars. The gradient culminates in a daring purple nook of the shop that homes a purple dressing room lined with arches. The deep-red lighting radiates, similar to the velvet drapes and close by customized purple velvet couch “harking back to one thing you’d see in a quintessential Parisian café-restaurant,” Brunn provides.
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