LYNN – Joe Malaika, 36, born in Uganda and primarily based in Boston, has a vibrant and stylish model that provides assertion attire, all the time along with his signature band of black sequins.
“My household is right here, and numerous my purchasers are right here, and I feel Boston has an awesome popularity for trend. It is simply that individuals simply do not know the place to seek out garments,” Malaika mentioned of why she’s calling. Boston house. “I discovered that the individuals right here who’re actually into trend, they’ve their very own locations that they go, and it is actually our job as designers to alter that.”
In her Lynn workshop, Malaika mentioned she realized to stitch from her grandmother. However she was at Bentley, the place she studied advertising and marketing, the place she designed a costume to impress a woman. When she posted it on social media, her title took off.
“Colour is admittedly my factor. You recognize, garments these days everyone seems to be all about, you realize, social media. All people desires to point out what they’re sporting on social media, and the colours actually pop.” So I wish to make sure that they characterize that.”
Malaika mentioned that she desires to get into as many shops as doable. “Many individuals look as much as me, so I wish to share my expertise, my grandmother’s legacy.”
He places on a number of “Extreme Trend” reveals a yr and raises cash for the Jimmy Fund and Dana Farber. He has been acknowledged by the Commonwealth for giving again.
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In January, Boston’s previous and current got here collectively when Malaika was invited to design creations for a “velvet celebration” on the Isabella Stewart Gardner Museum.
“What I really like about this idea and this place is that even 100 years after Gardner’s loss of life, we have now artistic individuals utilizing him as a platform and actually reinterpreting issues to honor his legacy, and she or he would love for this modern designer to … new to Boston itself, I’d be part of it. Completely,” mentioned Diana Greenwald, the museum’s curator.
“Isabella cared about colours, and I felt like I did a good job of bringing out what Isabella Stewart Gardner was,” Malaika mentioned. “That is the brand new Boston. Everybody who says there is not any trend in Boston, please go discover Joe Malaika!”