HT Metropolis, essentially the most liked vacation spot for leisure, vogue, meals, wellness and journey content material, is all set for a grand celebration commemorating 25 years of shaping the cultural panorama of younger India. Since its inception in 1999, HT Metropolis has entertained and engaged readers by way of varied sides of vogue, life-style, meals and extra.
Within the 25 days main as much as the massive reveal on January 28, 2024, HT Metropolis tapped prime actors and life-style influencers to launch teaser movies with tantalizing clues in regards to the 25-year celebration to spark curiosity amongst his followers.
The print editions of HT Metropolis will characteristic specifically curated content material round eight themes, unfold over eight weeks, together with various subjects like Meals, Vogue, Leisure, Magnificence/Skincare, Well being, Wellness, Journey, Purchasing and Delhi. Every of those eight weeks will culminate with themed occasions on the finish of the week, and the celebration will finish with a grand finale attended by who’s who of the leisure trade.
Manufacturers throughout the spectrum have the chance to weave their narratives into these occasions, amplified throughout print, social and digital media to reinforce their model presence and recall.
Moreover, to reward loyal readers, HT Metropolis will maintain themed contests each week and select 25 fortunate winners who will likely be invited to attend an in-person gala night with celebrities and influencers, on the finish of those eight weeks.
Reflecting on this milestone, Sonal Kalra, Editor-in-Chief (Leisure & Life-style) in Hindustan Occasions, saying, “I am unable to imagine we’re 25 years previous! With a younger and dynamic. viewers and by being aligned with the ever-changing tendencies, HT Metropolis has remained on prime on the subject of producing world-class leisure and life-style content material. We’re proud having led the sport for the final twenty-five years and because of the unconditional help of thousands and thousands of our followers will proceed to take action for the subsequent twenty-five years and extra.”
HT Metropolis has a particular fan base, permitting manufacturers to leverage the total impression of HT Metropolis and its related influencers. “I’m delighted to replicate on the enduring success of HT Metropolis, which has seamlessly embedded itself within the pulse of city India for a outstanding 25 years throughout print and digital media, demonstrating its robust presence as a model that transcends past platforms” . saying Samudra Bhattacharya, CEO, Print Enterprise Unit, Hindustan Occasions.