Kanye West
Gotham/GC pictures
Kanye “Ye” West purchased airtime throughout Tremendous Bowl LVIII to advertise his style line, Yeezy.
The half-minute advert seems to have been filmed on West's cellular phone, and he seems to be using in a automobile, talking on to the digital camera.
“Whats up everybody, I'm Ye and that is my business,” he stated. “And since we spent all the cash on the business, we didn't really spend any cash on the business itself. However the thought is that I need you to go to yeezy.com.”
She then defined it intimately for viewers, including: “I'll write it on the backside of the display screen and I’ve some footwear and mmmm, that's it.”
Nonetheless, not all Tremendous Bowl viewers noticed the business because it didn’t air in all markets. Nonetheless, it’s unclear precisely the place it was issued. The Hollywood Reporter He noticed the business on a Miami affiliate, however it didn’t air in Los Angeles.
That means West seemingly purchased the advert time regionally, which means he didn't spend the $7 million CBS Sports activities stated was sought on 30-second adverts nationally.
Tremendous Bowl LVIII, broadcast on CBS and Paramount+, options the Kansas Metropolis Chiefs taking up the San Francisco 49ers, who play at Allegiant Stadium in Las Vegas.