Primarily based on latest PicoNext sustainability analysis, which surveyed over 1,000 customers in Europe and the US, 73% of shoppers say that entry to detailed sustainability data will increase their belief in a model, whereas 67% point out that they’d be extra inclined to purchase a product with this extra information. By 2030, each textile product offered within the European Union must incorporate a digital product passport, in all probability within the type of a scannable QR code.
As soon as accessed, this passport will include particulars of product origins, materials composition, provide chain, sustainability options, recycling and extra. These blockchain-backed product passports present possession validation and monitoring, in addition to portability ought to the patron resolve to resell the product.
PicoNext's vary of options, together with Digital Product Passport, blockchain-based expertise design, sustainability and buyer loyalty capabilities, is accessible to trend manufacturers and retailers to interact and retain their environmentally aware clients.
PicoNext Digital Product Passports allow trend manufacturers to make use of expertise to offer buyers with elevated transparency into the environmental and social attributes of their merchandise, supporting their sustainability initiatives with verifiable information.
A number of trend manufacturers have joined the PicoNext consortium, resembling Easy Stylish from Sydney, Australia; Bon+Berg of Dublin, Eire; The Morphbag and Atelier Tammam in London, England. Utilizing a mix of blockchain and cloud-based DPPs, these boutique clothes manufacturers are devoted to highlighting the environmental and social attributes of their merchandise. This strategic transfer goals to keep away from “greenwashing” and underpin its sustainability efforts with credible information, constructing belief with environmentally aware clients.