Graphic designer Micha Weidmann used vibrant summary shapes to create this 12 months's Dezeen Awards marketing campaign. Right here, he explains how the id happened.
The Dezeen Awards 2024 have been launched on Tuesday with a graphic marketing campaign knowledgeable by the schedule of this system and the worldwide attain of London-based Weidmann.
The seventh version of the annual Dezeen Awards program has opened for entries in partnership with Bentley for the second 12 months working.
The Swiss designer's ongoing collaboration with Dezeen spans over 17 years, from designing the brand in 2007 to designing the typographic visible id of the Dezeen Awards final 12 months.
“As founder and artistic director of my London-based design and artwork course studio, I've had the privilege of collaborating with a various vary of designer manufacturers and artists, creating influential model identities and exploring new inventive territories,” he Weidmann informed Dezeen. .
In distinction to final 12 months's word-centric method, this 12 months Weidmann launched conceptual figures, aspiring to replicate the multifaceted nature of the awards program.
“Colourful, summary and graphic 3D figures characterize each design self-discipline and provides the marketing campaign a extra up to date really feel that welcomes new views and designers from all over the world,” defined Weidmann.
“The net marketing campaign displays the completely different phases of the Dezeen Awards calendar, emphasizing the continuing nature of the awards.”
Drawing on Dezeen's digital presence, Weidmann emphasizes the adaptability of the marketing campaign throughout on-line platforms, utilizing vibrant colours as an example the colourful spirit of the awards.
“Summary 3D figures span varied codecs and platforms,” Weidmann stated. “A large number of vibrant and vivid colours shine prominently throughout the display screen, embodying the essence of an occasion devoted to celebrating design.”
The Swiss designer additionally believes that the evolving marketing campaign displays the ever-changing discourse round design.
“The summary high quality of the marketing campaign embraces inclusivity and invitations designers to current their visions of what design may evolve into sooner or later,” he defined.
Weidmann's studio is at the moment engaged on the id for Tamart, a brand new furnishings model set to launch in Milan later this 12 months.
Different ongoing collaborations embody trend model Fendi, inside designer Rose Uniacke and The Donum Artwork Assortment, the world's largest personal assortment of accessible sculpture from Northern California.
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Dezeen Awards 2024 in partnership with Bentley
The Dezeen Awards are the last word accolade for architects and designers throughout the globe. The seventh version of the annual awards program is in partnership with Bentley as a part of a wider collaboration to encourage, champion and maintain design excellence and spotlight innovation that creates a greater and extra sustainable world. This ambition enhances Bentley's structure and design enterprise initiatives, together with the Bentley House vary of furnishings and actual property tasks all over the world.