KUALA LUMPUR: Hong Leong Financial institution (HLB) is collaborating with Refiller Cell to encourage Malaysians to undertake a zero-waste way of life.
Refiller Cell turns into the seventh social enterprise on board HLB Jumpstart, the financial institution's entrepreneurship-focused CSR platform devoted to supporting social enterprises of their missions to enhance communities and positively contribute to society.
Based by Oh Sok Peng, a former media producer, Refiller Cell is Malaysia's first zero-waste retailer on wheels. Their van, refurbished to move varied eco-friendly merchandise, permits prospects to conveniently refill on family necessities proper at their doorstep, decreasing waste from non-recyclable containers.
By way of HLB Jumpstart, the financial institution will facilitate the digitalization of Refiller Cell's enterprise operations and supply steering on social media methods to develop model visibility and buyer attain, HLB stated in an announcement.
HLB may even present digital banking and fee options akin to DuitNow QR codes and all-in-one fee terminals to allow cashless and hassle-free funds.
“At HLB, we strategy ESG commitments and neighborhood funding in many alternative methods, certainly one of which is by actively supporting social enterprises and aspiring entrepreneurs who’re making a distinction of their communities by creating social influence. By way of HLB Jumpstart, we search to help entrepreneurs and socially pushed firms by means of digitization and industry-level steering, serving to them construct a financially steady enterprise and amplifying the constructive influence they’ve of their communities.
“We see our partnership with Refiller Cell as a win-win state of affairs because it encourages the adoption of a zero-waste way of life amongst Malaysians and on the identical time helps develop a neighborhood small enterprise with a noble trigger. With this, we look ahead to increasing “Our ESG portfolio and capabilities go even additional, enabling actually holistic adoption of sustainability practices in any respect ranges of operations, in our dedication to be right here for the long run,” stated Chief Advertising and marketing and Communications Officer Zalman Zainal .