Picture through Havas Center East
For many years, cultural norms in lots of Arab nations they’ve discouraged younger ladies from collaborating in sports activities. This societal stress typically results in a disheartening statistic: a mean of 73% of Arab ladies drop out of sports activities by the age of 14. In 2023, Adidas collaborated with promoting company Havas Center East to create Feminine subjectaimed toward dismantling these boundaries and galvanizing a brand new era of feminine athletes.
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