Carolina Herrera and Web-a-porter will launch an unique and important spring and summer season Cabana capsule on Monday with 17 ready-to-wear fashions.
“The inspiration for this capsule started with the concept of a summer season journey to the Côte d'Azur: languid days of heat solar, blooming flowers and romantic nights. “I created this capsule to function a celebration of life’s pleasures,” Carolina Herrera artistic director Wes Gordon advised WWD.
Cabana capsule by Carolina Herrera, solely for Web-a-porter.
Courtesy of Carolina Herrera.
The capsule, priced between $990 and $5,500, consists of Herrera signatures: assume white cotton separates, daring striped wardrobes and quaint floral attire designed for day to nighttime, or “from seashore lunches to dinners.” intimate,” Gordon mentioned. For instance, a romantic yellow floral gown with ruffles; a striped and gathered type with matching 3D floral appliqué; summer season hats or numerous attire and clothes adorned with tulips and sprigs of lily of the valley in optimistic tones.
To additional emphasize Herrera and Web-a-porter's shared method to style and attire, the Cabana capsule options Princess Olympia of Greece as its marketing campaign face.
“I’ve identified Olympia endlessly: she is a private buddy and a buddy of the home. I’ve dressed her many instances and together with her pure type she at all times appears stunning. Her easy approach of dressing inherently speaks to Herrera and Web-a-porter, so after we mentioned who may mannequin this assortment, I knew she needed to be Olympia,” Gordon mentioned.
Cabana capsule by Carolina Herrera, solely for Web-a-porter.
Courtesy of Carolina Herrera.
Earlier than the unique Cabana capsule, he famous that the model had already had unique launches with Web-a-porter, resembling types designed for the Ramadan vacation. However Cabana marks the duo's first partnership on an unique wardrobe capsule.
“Web-a-porter is an unbelievable companion for Herrera and their consumer is a perpetual muse for me as a designer. Cabana celebrates the daybreak of summer season with a “see now, purchase now” functionality, an idea that resonates completely with the NAP buyer. Alison Loehnis [NAP’s interim chief executive officer] He is an efficient buddy and a superb enterprise thoughts; He thinks exterior the field and is at all times inventing methods for NAP to distinguish itself. It has been improbable to work with Alison and her staff to grasp the wants of the Herrera consumer at Web-a-porter and the way our items resonate, from easy day attire to glamorous night items. The chance to additional our success collectively is tremendously thrilling,” Gordon mentioned of the long-standing enterprise partnership.