the flagship retailer of the behind-the-scenes nude challenge by el departamento
The primary flagship of the Nude Challenge retailer from Lisbon opens its doorways, following the opening of shops in Bilbao and Milanall designed by Divisionhis inventive workforce. Housed in a typical Portuguese constructing, behind a lovely nook facade, the ambiance of the brand new 120 sqm Nude Challenge retailer displays the duality of Lisbon. The flagship retailer is designed as an unique boutique that enhances the VIP essence of the model, serving the principle idea of “behind the scenes”. The design options open areas, velvet-covered partitions, curved shapes, shiny finishes and an explosion of Nude Challenge's company colours.
all photos by Miguel Fernández-Galiano
the branded facade creates an elevated ambiance within the Lisbon retailer
El Departamento, led by architect Alberto Eltini and inside designer Marina Martín, attracts inspiration from Lisbon's distinctive attraction: its Atlantic mild, sea breeze and deep-rooted tradition, all the time open to innovation. Positioned within the metropolis heart and on one of many metropolis's foremost procuring streets, the shop pays homage to the wealthy Portuguese architectural footprint and its up to date aesthetic. Following the behind-the-scenes idea, the studio they used steel frames bearing the model emblem on the imposing facade shows, creating an area with a excessive ambiance. Two velvet-draped pillars, complemented by two accent shows, additionally draped in velvet, rise to disrupt the potential symmetry of the oblong open plan and divide the house into two distinct zones.
housed in a typical Portuguese constructing, the shop's ambiance displays the duality of Lisbon
curved shapes and shiny finishes serve the idea behind the scenes
As in every of its tasks, the studio designed bespoke furnishings. A sculptural counter with mild curves and a chocolate brown colour stands because the centerpiece, lined by a big round display screen that floats above it. Cumbersome but mild, the remainder of the furnishings additionally options delicate curves for a cleaner visible expertise. These items are lined in shiny finishes that stand out in opposition to the pure terracotta tones of the microcement flooring. The colour palette of the furnishings components aligns with the Nude Challenge id. Company colours from brown tones to shades of cloud blue fill each nook of the house. The model's clothes adorns the background of the shop, displayed on ad-hoc backlit home windows designed within the type of a distinct segment to spotlight the merchandise. An natural Krion construction with a delicate silhouette defines an area reserved solely throughout the retailer. Inside, a velvet couch serves as a gathering level, and a becoming room space is hidden behind lengthy blue curtains.
the principle idea of “behind the scenes” is mirrored within the facade of the shop
a sculptural prime with mild curves and a chocolate brown colour stands because the centerpiece
the shop pays homage to the wealthy Portuguese architectural imprint and its up to date aesthetic
the colour palette of the furnishings components aligns with the Nude Challenge id