The Malta Tourism Authority has appointed Tolene Van der Merwe as the brand new director of the group for the UK and Eire.
Van der Merwe's new function will concentrate on main a London-based workforce to develop and domesticate partnerships with tour operators, airways, journey brokers and specialised specialists.
On the similar time, the UK public can be contacted with public relations and advertising initiatives to maintain Malta and Gozo in thoughts and most well-liked trip locations.
Representing 1 / 4 of tourism arrivals in Malta, the UK market is the biggest for the vacation spot and Van der Merwe and his workforce will proceed to extend the variety of arrivals by means of the diversification of experiences and techniques on the island.
He started his profession within the tourism business at Unique Getaways, a South African luxurious operator.
Van der Merwe later joined the London-based tour operator African Affair Journey, increasing its specialty in African tourism merchandise earlier than founding Boutique Journey Advertising, the place he spent seven years rising the lodge illustration firm.
She joins the Malta Tourism Authority after 5 years as director of South African tourism for the UK and Eire, the place she was changed by Kgomotso Ramothea.
Van der Merwe commented: "I’m delighted to be a part of the UK workforce of the Malta Tourism Authority.
"Now that the main focus is on well-being, city escapades and sustainability, I’m excited to be a part of the rising success of the tourism authority in attracting quite a lot of vacationers to expertise all that the islands have to supply."
The newest figures present that Malta lives as much as the arrival figures of UK guests registered in 2018.