THE ANGELS–(COMMERCIAL WIRE) – Flip Match ("Flip") was launched right this moment with $ three.75 million in Seed funds, presenting the primary social media utility that enables customers to obtain a "tester of their lounge" of things they particularly requested to attempt later of seeing these articles in associates and influencers who observe. Flip brings all the most effective elements of the purchasing expertise in individual, attempting out completely different sizes and types, seeing what your mates assume and straightforward returns in your house. Flip's progressive social media platform is able to rework the business by making a social media expertise the place customers can discover inspiration for garments, obtain vogue items personalized to their model and profit from peer validation for the primary time. As soon as as associates assist customers determine what to purchase. The aim is to make sure that folks purchase solely what they are going to actually use. The Semillas spherical was led by TLV Companions with the participation of Lool Ventures.
Merge digital commerce with social networks
Flip's Social Procuring platform combines the facility of social networks with the attractiveness of e-commerce purchasing. Prospects obtain clothes in accordance with their preferences, tastes and interactions. The tester turns to the lounge, the place they struggle every part and share images on the social platform Flip to get the approval of associates about what seems to be finest.
"Style purchasing has all the time been a social expertise," mentioned Nooruldeen Agha, co-founder and co-CEO of Flip. "The choice of present consumers to purchase happens as soon as they obtain validation from family and friends, however e-commerce has made purchases very remoted. We’re connecting the social behaviors of purchases, which have been beforehand solely potential offline , with a digital expertise. Flip is embracing the physiological side of determination making with a know-how that’s unprecedented on this house. We’re excited to construct a social media group on the heart of vogue purchasing. "
Via the Flip social app, customers obtain inspiration about what vogue gadgets they wish to attempt by flipping by way of images of what different customers are attempting on. One of many important components of the Flip platform is the power to share your new look with associates that can assist you make your buy choices. Whereas they supply assist by way of voting (within the type of TikTok / Tinder) sure or no for his or her group of their "attempt to purchase" determination course of, customers may also request related gadgets to check within the consolation of their properties. These social interactions throughout the platform assist the corporate decide model preferences. Customers can be rewarded with the credit score they’ll spend on new garments for bringing their associates to the platform ($ 10 for every new person with the best to vote) and for every vote they provide ($ 1 for every sure vote or no).
"Flip is the evolution of social networks and digital commerce: giving start to the child of Instagram and Amazon and creating the primary market of bodily merchandise the place your tastes and actions impression the merchandise you obtain," mentioned Rona Segev, normal companion of TLV Companions
Flip can be revolutionizing the difficulty of retail returns, by accepting it as a purchase order truth and implementing it as a part of the enterprise mannequin. For Flip, returns are the default.
In right this moment's retail local weather, returns signify 50 % of things bought within the US. UU., And add a value of $ 350 billion a 12 months with 5 billion kilos which might be liquidated yearly in landfills solely within the US. UU. That is mixed with the truth that greater than 50 % of individuals don’t return merchandise as a result of the return expertise is just too cumbersome, which makes this actually a $ 700 billion drawback.
Flip is making the return expertise excellent. The field features a preprinted return label and clients can select precisely when they need UPS to return to their door and decide it up.
“Returns are our default worth. Whereas the remainder of the business is combating this phenomenon, we’re leaning in the direction of it, ”mentioned Jonathan Ellman, co-founder and co-founder of Flip. "Virtually half of all vogue buyers full their purchases on-line, shopping for a number of items to attempt at residence with the intention of returning what doesn’t match or what doesn’t match what they noticed on-line. We imagine that returns have to be as simple as shopping for and by making the acquisition course of extra environment friendly and efficient, we maintain garments out of landfills and in your closet. "
Flip is working with greater than 100 of the most effective denim manufacturers and t-shirts within the US. UU., Together with AG, JBrand, Hudson, Retrobrand, Boyish, MadeWorn, Junkfood, Mavi and Edwin.
About Flip Match
Flip Match is the primary social purchasing platform of its variety, which creates a "tester in your lounge". Customers obtain a number of items and sizes to select from and might simply return, for gratis, the items they don't like. . Patrons additionally obtain a much-needed peer validation by way of the Flip Match social platform that encourages interplay between customers to find out which items look finest and remedy customers' digital cupboards. The aim is to permit clients to purchase solely what they are going to really use. Go to the corporate at http://flipfit.com or on Instagram @MyFlipFit.
Flip Match Founders
Flip Match is based by Nooruldeen "Noor" Agha and Jonathan Ellman, two serial entrepreneurs with a number of profitable exits to their credit score. Noor is an Iraqi Arab and grew up all through the Center East. Jonathan, born in South Africa and raised in the USA, emigrated to Israel to serve within the Israel Air Pressure. Collectively they’re on a novel mission to vary the style business and costume the world.