I am writing to you right now to tell you that Fitbit is now formally a part of Google. That is an extremely thrilling time for us as an organization and for our group of Fitbit customers world wide.
When Eric and I based Fitbit 13 years in the past, we did it with a easy however daring thought: make everybody on the planet more healthy. From the unique Fitbit tracker shipped in 2009 to greater than 120 million gadgets bought in additional than 100 international locations, this mission has by no means wavered. As a substitute, thousands and thousands of you joined that mission and made Fitbit a life-transforming motion. In some instances, we hear from our customers that we even assist save lives. Collectively, we’ve got taken 275 trillion steps and logged over 15 billion hours of sleep.
That is just the start as a result of being a part of the Google household means we are able to do much more to encourage and encourage you in your journey to raised well being. We are able to innovate sooner, provide extra choices, and create even higher merchandise to satisfy your well being and wellness wants. On our personal, we pushed the boundaries of what was attainable from the wrist, pioneers in monitoring tempo, coronary heart price, sleep, and stress. With entry to Google’s unimaginable sources, information, and international platform, the chances are really limitless.
I’ve little question that this acquisition will create many alternatives. However I additionally need you to know that most of the issues you already know and love about Fitbit will stay the identical. We’ll stay dedicated to doing the fitting factor, placing your well being and wellness on the middle of the whole lot we do, and providing a one-size-fits-all strategy with choices that work on each Android and iOS.
The belief of our customers will stay paramount and we’ll keep robust information privateness and safety protections, permitting you to manage your information and stay clear about what we acquire and why. Google will proceed to guard the privateness of Fitbit customers and has made a collection of binding commitments with international regulators, confirming that Fitbit customers’ well being and wellness information is not going to be used for Google advertisements and that this information shall be saved separate. from different Google advert information. . Google additionally acknowledged that it’s going to proceed to permit Fitbit customers to decide on to hook up with third-party companies. Which means you possibly can nonetheless join your favourite well being and wellness apps to your Fitbit account. These and different Google commitments reinforce why Google is a perfect associate for Fitbit that can proceed to place our customers first and assist advance our mission to make everybody on the planet more healthy.
Thanks for permitting us to be part of your lives and your well being journey.
CEO, President and Co-Founder