“Zozoglass,” a pair of glasses lined with shade swatches and markers, detects pores and skin tone when scanned with a smartphone for tailor-made beauty suggestions at Zozotown, Japan’s largest on-line style web site.
“Historically in Japan you’d go to a big division retailer, go to the counter after which attempt issues on,” Zozo COO Masahiro Ito mentioned in an interview.
“We are attempting to copy that via expertise and provides the patron confidence to purchase on-line,” he mentioned.
“Zozoglass,” which is accessible to pre-order on the Friday earlier than delivery beginning in March, will likely be initially restricted to the bottom earlier than increasing to cowl different product traces.
The augmented actuality performance within the on-line retailer’s app will enable customers to see what make-up will appear like.
Fashon’s expertise is being seen by on-line retailers, who’ve been boosted by residence purchasing through the COVID-19 pandemic, as a means to assist customers overcome some reservations about distant purchasing.
“I’ve a sense that e-commerce has been launched to a variety of new individuals who hadn’t even considered shopping for garments on-line earlier than,” Ito mentioned.
Zozo, a part of SoftBank’s Web enterprise, Z Holdings Corp, has shipped 1.four million models of its “Zozomat,” which is used to measure toes for dimension suggestions.
The corporate plans to launch a successor to the “Zozosuit” for physique measurements this yr, which it says has fastened the issues of earlier variations.