- Huw hughes
Zappos has been named the Official US Licensing Accomplice of the UFC, the world’s largest blended martial arts (MMA) group.
The multi-year alliance will see Zappos create UFC fan gear and formally licensed life-style attire for males, ladies and youth, together with attire, footwear, hats, and different equipment.
Zappos.com could have the rights completely within the US and never completely outdoors the US.
“By our partnership with the UFC, we’re excited to carry WOW to a completely new buyer,” Zappos CEO Kedar Deshpande mentioned in an announcement.
“It is a very pure relationship – we’re each Las Vegas-based organizations that share a ardour for inclusion that extends to the world of health. The UFC celebrates all of its athletes equally, and we could not be extra honored to welcome them to the Zappos household. ”