By DEE-ANN DURBIN AP Enterprise Author
Anheuser-Busch stated Wednesday it would make investments $ 1 billion over the subsequent two years to modernize its amenities in america.
Almost half of that quantity will go to the corporate’s high 12 American breweries, together with its 169-year-old flagship brewery in St. Louis. Anheuser-Busch stated it would spend $ 100 million on new can strains and $ 100 million on putting in photo voltaic panels and different sustainability measures.
Anheuser-Busch, a Belgium-based subsidiary of AB InBev, stated the funding shall be unfold throughout amenities in 26 states. The corporate has greater than 120 amenities and 19,000 workers within the US.
Anheuser-Busch stated it additionally plans to spend $ 50 million to extend its seltzer-making capabilities. US gross sales of laborious seltzers like White Claw and Bon Viv, made by Anheuser-Busch, have grown quickly in recent times, at the same time as beer gross sales have declined.
Consumption of ready-to-drink drinks, a class that features canned cocktails and laborious sodas, elevated about 43% in 2020, in keeping with a research of 19 nations by IWSR Drinks Market Evaluation, a London-based consulting agency. Beer and wine consumption fell by 9%.
Anheuser-Busch’s Tremendous Bowl adverts will mirror that pattern this 12 months, with adverts for Bud Mild Seltzer Lemonade and Michelob Extremely Natural Seltzer within the lineup.