NEW YORK – In-person style exhibits are an exception nowadays. They’re one other sufferer of the pandemic. However for designer Rebecca Minkoff, placing on a conventional present this New York Trend Week was a no brainer.
What it’s worthwhile to know
- Rebecca Minkoff is among the few style designers to point out her Spring 2021 assortment to an viewers in individual for New York Trend Week.
- Whereas different style designers opted for digital shows this time, Minkoff stated displaying in individual is the most effective factor for her assortment.
- Minkoff stated she used to get impressed whereas touring, however now she connects to the web and social media to see what her clients need and want.
“I believe it is about rolling with the bumps, and I believe we already did this present by means of COVID, so we already knew methods to do the present safely and responsibly,” Minkoff stated.
Minkoff was one of many few designers to showcase his collections in individual at NYFW final fall.
Most of their counterparts are additionally choosing on-line shows this time round.
To current her newest line, the designer remodeled Spring Studios in Manhattan into an city jungle.
Minkoff stated he determined to point out it off in individual, once more this season, as a result of he believes it’s the greatest match for his model.
“I believe my assortment must be seen in a setting, touched and felt by individuals who need to exit,” Minkoff stated.
The designer herself has needed to adapt within the final yr in varied methods.
“I was impressed by loads of journey, however that is not occurring,” Minkoff stated.
Now, search on-line and listen to what your clients are saying on social media.
“I do know you need consolation. I do know you need saggy garments and so I am attempting to provide you that, however nonetheless related style,” Minkoff stated.
Their line displays pandemic life and is tailored for ladies who make money working from home.
“I speak rather a lot about shoulder zoom. You are on loads of calls so you’ll be able to have the shoulder; that is a good way to point out off your fashion,” Minkoff stated.
The trick is to make style that’s practical to your shopper.
“I believe we’re at all times attempting to mix that free-spirited bohemian lady effortlessly with a rock and roll facet,” Minkoff stated.
He additionally hopes that after almost a yr of everybody staying residence, that his assortment can spark individuals’s imaginations and even get individuals enthusiastic about post-COVID life.
“I believe individuals, with spring, are excited to exit once more and gown up a bit, placed on a bit of heel, I imply we have been inside for therefore lengthy that it is time to get out and gown up,” Minkoff stated. .