LA GARRIGA, SPAIN (REUTERS) – A Spanish chessboard producer found by likelihood that its merchandise had a cameo within the hit Netflix sequence The Queen’s Gambit (2020), and its gross sales have skyrocketed since.
“In the future I started working and a colleague, Miguel, advised me that Netflix had launched a brand new sequence, The Queen’s Gambit, and within the trailer some boards by Rechapados Ferrer appeared,” stated David Ferrer, 30, who directs Rechapados Ferrer .
The sequence, based mostly on the 1983 novel by Walter Tevis, debuted in October 2020 and rapidly turned a success.
Comply with orphan chess prodigy Beth Harmon as she takes on the male-dominated world of chess.
A triumphant ending brings her to Moscow to play one of many star gamers of the Soviet Union. It’s on this pivotal scene the place the distinctive Rachapados Ferrer chessboard takes middle stage.
Viewers have been keen to purchase a chunk of the motion, driving gross sales which are already on the rise on account of demand linked to strict Covid-19 shutdowns.
The corporate based mostly in La Garriga, close to Barcelona, has already doubled its annual orders from round 22,000 in 2020 to 45,000 by 2021 and has now moved the brand new orders to 2022.
“Orders for chess boards have exploded,” stated Ferrer, whose grandfather based the corporate within the 1950s. “This 12 months is packed by way of manufacturing.”
He advised Reuters that the board featured within the last has turn into one of the wanted, however that up to now it is just out there by way of a German distributor. It was by way of them that the sequence, a lot of which was filmed in Berlin, received the boards.
However with demand booming and chess extra fashionable than ever, Ferrer says the corporate may attempt to promote the board by way of different channels as properly.