The corporate behind South Korean boy band BTS introduced on Wednesday (February 17) a undertaking to seek out the subsequent Okay-Pop sensation, by a worldwide audition program that’s anticipated to air in the USA. United in 2022.
Huge Hit Leisure mentioned it was partnering with Common Music Group to seek out, develop, and practice the brand new Okay-Pop boy band.
Lenzo Yoon, Huge Hit’s international CEO, mentioned the brand new undertaking “would apply the Huge Hit system for achievement established over the previous 16 years in the USA, the middle of the worldwide music market.”
The brand new Okay-Pop group will report on a brand new Los Angeles-based report label inside Common Music Group.
BTS, the seven-member band that made their debut in South Korea in 2013, conquered the extremely aggressive American music market with top-selling singles and movies with a optimistic, sunny vibe.
Final yr, BTS, which has an enormous and fervent fan base, was named Animator of the Yr by Time journal.
Common Music Group Chief Government Sir Lucian Grainge mentioned in an announcement that the three way partnership will “additional speed up Okay-Pop as a worldwide cultural phenomenon.”
The Okay-Pop business, which entails rigorous coaching in dance, singing, and language expertise, has additionally produced bands just like the lady group Blackpink which have expanded past Asia to worldwide success.
The 2 firms didn’t say which US media outlet would broadcast the audition program.
The collaboration has echoes of “American Idol,” the favored actuality tv present that auditions nationwide for a brand new pop star and whose winner lands a recording contract. The present, now in its 18th season, has produced actual stars like Carrie Underwood and Kelly Clarkson.