EL SEGUNDO, Calif .– (BUSINESS WIRE) – Mattel, Inc. (NASDAQ: MAT) introduces Barbie Loves the Ocean, its first line of vogue dolls made out of recycled plastic certain for the ocean *. The launch is in step with Mattel’s aim of reaching 100% recycled, recyclable or bio-based plastic supplies in all its merchandise and packaging by 2030.
“This Barbie launch is one other addition to Mattel’s rising portfolio of purpose-driven manufacturers that encourage environmental consciousness with our shopper as a key focus, ”stated Richard Dickson, Mattel’s president and chief working officer. “At Mattel, we empower the subsequent technology to discover the wonders of childhood and attain their full potential. We take this accountability significantly and proceed to do our half to make sure that youngsters can also inherit a world filled with potential. ”
Mattel has at all times recognized that a small doll could make a huge impact. Trying to the longer term, Barbie® stays devoted to advancing her position and lending her international platform to create a greater world for youngsters all over the place by specializing in range and inclusion, equal alternative and now, sustainability of the next methods:
Barbie Loves the Ocean Assortment: The gathering contains three dolls whose our bodies are made out of 90% recycled plastic components destined for the ocean * and an identical Seaside Shack set and equipment made out of over 90% recycled plastic. Mattel’s excessive manufacturing requirements be sure that this line presents the identical high quality of play that folks have come to anticipate from Barbie.
Goal of the Forest Stewardship Council (FSC): Barbie goals to realize 95% recycled or FSC licensed paper and wooden fiber supplies utilized in packaging by the top of 2021.
New episode of Barbie Vlogger: ‘Barbie Shares How We Can All Shield the Planet’, a brand new vlog on Barbie’s immensely standard YouTube vlogger collection, teaches younger followers in regards to the significance of caring for our planet and the day by day behavior modifications they will make to create a affect. Barbie Vlogger is an internet collection that gives a platform for Barbie to talk on to her followers, whereas balancing the “teachable” moments that spotlight Barbie as a job mannequin, together with enjoyable YouTube traits corresponding to DIY challenges. .
‘The way forward for pink is inexperienced‘ new model marketing campaign: Launched in partnership with BBH LA, the brand new marketing campaign will leverage the model’s iconic pink partnership, together with the long-lasting partnership of inexperienced with defending the planet, to speak our subsequent step towards a greener future and educate youngsters in regards to the significance of sustainability in an easy-to-digest kind for followers of all ages.
Restricted Version 4ocean x Barbie Bracelet: Barbie has partnered with 4ocean, a purpose-built firm on a mission to finish the ocean plastic disaster, to launch a restricted version 4ocean x Barbie bracelet in signature pink, made out of post-consumer recycled supplies and assembled by hand. by artisans in Bali. . For each bracelet offered, 4ocean will extract one pound of trash from oceans, rivers and shores and contribute academic supplies to encourage and empower the subsequent technology.
“Our 62-year legacy is steeped in evolution as we continually drive initiatives designed to raised mirror the world youngsters see round them. Barbie Loves the Ocean is a superb instance of sustainable improvements that we’ll make as a part of making a future atmosphere wherein youngsters can thrive, ”stated Lisa McKnight, Senior Vice President and International Director of Barbie & Dolls, Mattel. “We’re captivated with leveraging the attain and breadth of our international platform to encourage youngsters to be a part of the change they need to see on the earth. ”
The Barbie program is one in all many launches that assist Mattel’s company aim of utilizing 100% recycled, recyclable, or bio-based plastic supplies in all merchandise and packaging by 2030. Different efforts embody the not too long ago launched Mattel PlayBack, a program of toy return designed to reclaim and reuse supplies from previous Mattel toys for future Mattel merchandise and Drive Towards a Higher Future, Mattel’s product roadmap for making all Matchbox die-cast vehicles, video games and packaging with supplies 100% recycled, recyclable, or bio-based plastics by 2030. Final yr Mattel additionally launched a number of toys that meet this dedication, together with Fisher-Worth® Rock-a-Stack® and Fisher-Worth® Child’s First Blocks, made out of plastics. bio-based, three MEGA Bloks® units made out of bio-based plastics and UNO® Nothin ‘However Paper, the primary UNO® platform absolutely recyclable with out cellophane packaging supplies.
To be taught extra in regards to the Barbie model’s efforts to guard the planet, go to: Barbie.com/EnvironmentalImpact. To be taught extra about Mattel’s company sustainability efforts, go to https://company.mattel.com/en-us/citizenship/sustainability.
* Plastic components made out of 90% plastic from 50 km of waterways in areas that lack formal waste assortment methods. Doll head equipment, footwear, pill and seashore lantern are excluded.
Mattel is a number one international toy firm and proprietor of one of many strongest catalogs of leisure franchises for youngsters and households on the earth. We create revolutionary merchandise and experiences that encourage, entertain and develop youngsters by way of play. We have interaction shoppers by way of our portfolio of iconic manufacturers, together with Barbie®, Scorching Wheels®, Fisher-Worth®, American Lady®, Thomas & Associates®, UNO® and MEGA®, in addition to different standard mental properties that we personal or we license. in affiliation with international leisure corporations. Our choices embody movie and tv content material, video games, music, and dwell occasions. We function in 35 places and our merchandise can be found in additional than 150 international locations in collaboration with the world’s main retail and e-commerce corporations. Since its founding in 1945, Mattel prides itself on being a trusted accomplice in empowering youngsters to discover the wonders of childhood and attain their full potential.